Colors Encyclopedia

Brand colors

Kia Brand Colors

Kia palette: #05141F, #BB162B, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Kia.

AutomotiveBrand indexAPIDataset
Commonly referenced palette Kia
#05141F#BB162B#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#05141FRGB 5, 20, 31
Palette color 2#BB162BRGB 187, 22, 43
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-kia-1: #05141F;
  --brand-kia-2: #BB162B;
  --brand-kia-3: #FFFFFF;
}

Accessibility Snapshot

#05141FBlack 1.13:1 / White 18.65:1
#BB162BBlack 3.26:1 / White 6.44:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Kia Brand Colors

Kia's 2021 identity replaced the long-running oval with a connected, rising wordmark. The company describes three ideas in the construction: symmetry for trust, rhythm for continuity, and ascending strokes for progress. The change accompanied a move from 'Kia Motors' toward a broader mobility brand and made the logo itself a declaration of that transition.

Red, black, and white in this archive span more than one Kia era; the current connected mark is often presented monochromatically and should not be rebuilt from the older red oval palette. Its precise joins and spacing matter for legibility. Vehicle status, charging, warnings, and dealer information need approved systems and non-color cues.

This independent reference does not distribute Kia artwork, certify vehicles or mobility services, represent a dealer, imply endorsement, or grant rights to current or historic marks.

Downloadable brand colors infographic

Kia Brand Colors Infographic

Save an independent infographic of the commonly referenced Kia HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Kia brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Kia brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Kia.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0063
Black text1.13:1AA Fail
White text18.65:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "kia",
  "name": "Kia",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/kia/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Kia."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#05141F",
    "rgb": [
      5,
      20,
      31
    ],
    "hsl": [
      205,
      72,
      7
    ],
    "cmyk": [
      84,
      35,
      0,
      88
    ],
    "luminance": 0.0063,
    "contrast": {
      "black": 1.13,
      "white": 18.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#BB162B",
    "rgb": [
      187,
      22,
      43
    ],
    "hsl": [
      352,
      79,
      41
    ],
    "cmyk": [
      0,
      88,
      77,
      27
    ],
    "luminance": 0.1131,
    "contrast": {
      "black": 3.26,
      "white": 6.44
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Kia color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/kia.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-kia-1: #05141F;\n--brand-kia-2: #BB162B;\n--brand-kia-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#05141F",
    "contrast": {
      "black": 1.13,
      "white": 18.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#BB162B",
    "contrast": {
      "black": 3.26,
      "white": 6.44
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "kia",
  "name": "Kia",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Kia.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/kia/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/kia.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#05141F",
      "rgb": [
        5,
        20,
        31
      ],
      "hsl": [
        205,
        72,
        7
      ],
      "cmyk": [
        84,
        35,
        0,
        88
      ],
      "luminance": 0.0063,
      "contrast": {
        "black": 1.13,
        "white": 18.65
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#BB162B",
      "rgb": [
        187,
        22,
        43
      ],
      "hsl": [
        352,
        79,
        41
      ],
      "cmyk": [
        0,
        88,
        77,
        27
      ],
      "luminance": 0.1131,
      "contrast": {
        "black": 3.26,
        "white": 6.44
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Kia color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/kia.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Related Brand Color Guides

Automotive brand colorsBrowse all automotive brand color references.Alfa Romeo brand colorsCompare another automotive palette.Audi brand colorsCompare another automotive palette.BMW brand colorsCompare another automotive palette.Chevrolet brand colorsCompare another automotive palette.Jaguar similar paletteOpen a palette with a nearby first-listed color value.Mazda similar paletteOpen a palette with a nearby first-listed color value.Nike similar paletteOpen a palette with a nearby first-listed color value.Carbon Black colorOpen the nearest named color reference.Kia APIOpen the machine-readable brand color JSON.