Brand colors

Heineken Brand Colors

Heineken palette: #008200, #FF2B00, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Heineken.

Food Brand index API Dataset

Commonly referenced palette Heineken

#008200#FF2B00#FFFFFF

Listed without an implied color hierarchy

Palette

Palette color 1#008200RGB 0, 130, 0

Palette color 2#FF2B00RGB 255, 43, 0

White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-heineken-1: #008200;
  --brand-heineken-2: #FF2B00;
  --brand-heineken-3: #FFFFFF;
}

Accessibility Snapshot

#008200Black 4.19:1 / White 5.01:1

#FF2B00Black 5.6:1 / White 3.75:1

#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Heineken Brand Colors

Heineken’s green, red, and white identity has been reinforced through product architecture as much as graphic design. The company describes the green bottle, red star, and “smiling e” as immediate recognition cues, while its history traces the brewery to Gerard Adriaan Heineken’s 1864 purchase of De Hooiberg and the brand’s later international development.

The green can dominate the container and field while the red star provides a smaller focal contrast, demonstrating that palette hierarchy depends on proportion. This page’s values are screen references, not bottle-glass measurements or label-production specifications. Alcohol communications also carry market-specific legal, age, and advertising obligations beyond color and logo rules.

This independent reference does not provide Heineken artwork, certify packaging color, promote alcohol use, imply affiliation, or replace current market and trademark requirements.

Downloadable brand colors infographic

Heineken Brand Colors Infographic

Save an independent infographic of the commonly referenced Heineken HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800

Heineken brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Heineken.

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Luminance0.1597

Black text4.19:1AA Fail

White text5.01:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "heineken",
  "name": "Heineken",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/heineken/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Heineken."
}

Palette

[
  {
    "name": "Palette color 1",
    "hex": "#008200",
    "rgb": [
      0,
      130,
      0
    ],
    "hsl": [
      120,
      100,
      25
    ],
    "cmyk": [
      100,
      0,
      100,
      49
    ],
    "luminance": 0.1597,
    "contrast": {
      "black": 4.19,
      "white": 5.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#FF2B00",
    "rgb": [
      255,
      43,
      0
    ],
    "hsl": [
      10,
      100,
      50
    ],
    "cmyk": [
      0,
      83,
      100,
      0
    ],
    "luminance": 0.2299,
    "contrast": {
      "black": 5.6,
      "white": 3.75
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "green brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Heineken color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/heineken.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-heineken-1: #008200;\n--brand-heineken-2: #FF2B00;\n--brand-heineken-3: #FFFFFF;"
}

Accessibility

[
  {
    "hex": "#008200",
    "contrast": {
      "black": 4.19,
      "white": 5.01
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FF2B00",
    "contrast": {
      "black": 5.6,
      "white": 3.75
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "heineken",
  "name": "Heineken",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Heineken.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/heineken/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/heineken.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#008200",
      "rgb": [
        0,
        130,
        0
      ],
      "hsl": [
        120,
        100,
        25
      ],
      "cmyk": [
        100,
        0,
        100,
        49
      ],
      "luminance": 0.1597,
      "contrast": {
        "black": 4.19,
        "white": 5.01
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#FF2B00",
      "rgb": [
        255,
        43,
        0
      ],
      "hsl": [
        10,
        100,
        50
      ],
      "cmyk": [
        0,
        83,
        100,
        0
      ],
      "luminance": 0.2299,
      "contrast": {
        "black": 5.6,
        "white": 3.75
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "green brand palette",
    "red brand palette",
    "gray brand palette",
    "cool brand palette",
    "warm brand palette",
    "neutral brand palette",
    "jewel tone brand color",
    "vibrant brand color",
    "light brand color",
    "Heineken color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/heineken.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Heineken Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

About Heineken Brand Colors

Heineken Brand Colors Infographic

Machine-Readable Brand Color Data (JSON)

Related Brand Color Guides