Colors Encyclopedia

Brand colors

Dunkin Brand Colors

Dunkin palette: #FF671F, #DA1884, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dunkin.

FoodBrand indexAPIDataset
Commonly referenced palette Dunkin
#FF671F#DA1884#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#FF671FRGB 255, 103, 31
Palette color 2#DA1884RGB 218, 24, 132
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-dunkin-1: #FF671F;
  --brand-dunkin-2: #DA1884;
  --brand-dunkin-3: #FFFFFF;
}

Accessibility Snapshot

#FF671FBlack 7.21:1 / White 2.91:1
#DA1884Black 4.44:1 / White 4.73:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Dunkin Brand Colors

Dunkin's 2019 name change removed 'Donuts' but deliberately retained the pink, orange, and rounded lettering introduced in 1973. The company described the shorter name as recognition of what customers already called it and as part of a shift toward a beverage-led, on-the-go business. The result is a useful rebrand lesson: verbal simplification can preserve visual memory rather than discard it.

Orange and pink are both energetic accents, so hierarchy comes from proportion, spacing, and neutral white rather than from adding more hues. They should not compete on every component, and neither can substitute for tested text contrast. Store signs, packaging, franchise materials, product photography, and the proprietary letterforms require approved artwork beyond these public screen references.

This independent reference does not distribute Dunkin' assets, represent a franchise, imply endorsement, or grant trademark, packaging, or signage rights.

Downloadable brand colors infographic

Dunkin Brand Colors Infographic

Save an independent infographic of the commonly referenced Dunkin HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Dunkin brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Dunkin brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dunkin.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.3106
Black text7.21:1AA Pass
White text2.91:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "dunkin",
  "name": "Dunkin",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/dunkin/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dunkin."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#FF671F",
    "rgb": [
      255,
      103,
      31
    ],
    "hsl": [
      19,
      100,
      56
    ],
    "cmyk": [
      0,
      60,
      88,
      0
    ],
    "luminance": 0.3106,
    "contrast": {
      "black": 7.21,
      "white": 2.91
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#DA1884",
    "rgb": [
      218,
      24,
      132
    ],
    "hsl": [
      327,
      80,
      47
    ],
    "cmyk": [
      0,
      89,
      39,
      15
    ],
    "luminance": 0.1722,
    "contrast": {
      "black": 4.44,
      "white": 4.73
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "orange brand palette",
    "pink brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Dunkin color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dunkin.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-dunkin-1: #FF671F;\n--brand-dunkin-2: #DA1884;\n--brand-dunkin-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#FF671F",
    "contrast": {
      "black": 7.21,
      "white": 2.91
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  },
  {
    "hex": "#DA1884",
    "contrast": {
      "black": 4.44,
      "white": 4.73
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "dunkin",
  "name": "Dunkin",
  "category": "food",
  "brandCategory": [
    "Food & Beverage",
    "food"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dunkin.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/dunkin/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/food/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/dunkin.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#FF671F",
      "rgb": [
        255,
        103,
        31
      ],
      "hsl": [
        19,
        100,
        56
      ],
      "cmyk": [
        0,
        60,
        88,
        0
      ],
      "luminance": 0.3106,
      "contrast": {
        "black": 7.21,
        "white": 2.91
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#DA1884",
      "rgb": [
        218,
        24,
        132
      ],
      "hsl": [
        327,
        80,
        47
      ],
      "cmyk": [
        0,
        89,
        39,
        15
      ],
      "luminance": 0.1722,
      "contrast": {
        "black": 4.44,
        "white": 4.73
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "packaging",
    "store design",
    "menu systems",
    "retail coffee design",
    "brand reference",
    "design systems",
    "CSS tokens"
  ],
  "semanticGroups": [
    "food & beverage brand colors",
    "orange brand palette",
    "pink brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Dunkin color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dunkin.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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