Colors Encyclopedia

Brand colors

Wise Brand Colors

Wise palette: #9FE870, #163300, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Wise.

FinanceBrand indexAPIDataset
Commonly referenced palette Wise
#9FE870#163300#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#9FE870RGB 159, 232, 112
Palette color 2#163300RGB 22, 51, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-wise-1: #9FE870;
  --brand-wise-2: #163300;
  --brand-wise-3: #FFFFFF;
}

Accessibility Snapshot

#9FE870Black 14.25:1 / White 1.47:1
#163300Black 1.51:1 / White 13.93:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Wise Brand Colors

Wise introduced its current visual direction as a broad green system rather than a single logo swatch. The company describes a fresh green palette supported by a bespoke typeface and graphic shapes derived from currencies and languages. Its platform guidance then assigns proportions: Bright Green and tapestry add controlled vibrancy, while secondary colors are confined mainly to small areas such as icons.

That hierarchy makes the bright and dark greens on this page useful as an action-and-foundation pair. The lighter green can attract attention while the deep green carries typography and larger surfaces, but approved combinations and actual contrast remain decisive. The compact reference does not include the complete secondary palette or the contextual rules for Wise Platform materials.

This independent page does not distribute Wise assets, imply a financial or platform relationship, authorize trademark use, or replace current brand guidance.

Downloadable brand colors infographic

Wise Brand Colors Infographic

Save an independent infographic of the commonly referenced Wise HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Wise brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Wise brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Wise.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.6625
Black text14.25:1AA Pass
White text1.47:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "wise",
  "name": "Wise",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/wise/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Wise."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#9FE870",
    "rgb": [
      159,
      232,
      112
    ],
    "hsl": [
      97,
      72,
      67
    ],
    "cmyk": [
      31,
      0,
      52,
      9
    ],
    "luminance": 0.6625,
    "contrast": {
      "black": 14.25,
      "white": 1.47
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#163300",
    "rgb": [
      22,
      51,
      0
    ],
    "hsl": [
      94,
      100,
      10
    ],
    "cmyk": [
      57,
      0,
      100,
      80
    ],
    "luminance": 0.0254,
    "contrast": {
      "black": 1.51,
      "white": 13.93
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "green brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "Wise color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/wise.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-wise-1: #9FE870;\n--brand-wise-2: #163300;\n--brand-wise-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#9FE870",
    "contrast": {
      "black": 14.25,
      "white": 1.47
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#163300",
    "contrast": {
      "black": 1.51,
      "white": 13.93
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "wise",
  "name": "Wise",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Wise.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/wise/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/wise.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#9FE870",
      "rgb": [
        159,
        232,
        112
      ],
      "hsl": [
        97,
        72,
        67
      ],
      "cmyk": [
        31,
        0,
        52,
        9
      ],
      "luminance": 0.6625,
      "contrast": {
        "black": 14.25,
        "white": 1.47
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#163300",
      "rgb": [
        22,
        51,
        0
      ],
      "hsl": [
        94,
        100,
        10
      ],
      "cmyk": [
        57,
        0,
        100,
        80
      ],
      "luminance": 0.0254,
      "contrast": {
        "black": 1.51,
        "white": 13.93
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "green brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "Wise color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/wise.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Related Brand Color Guides

Finance brand colorsBrowse all finance brand color references.American Express brand colorsCompare another finance palette.Bank of America brand colorsCompare another finance palette.Binance brand colorsCompare another finance palette.Cash App brand colorsCompare another finance palette.Shopify similar paletteOpen a palette with a nearby first-listed color value.University of Cambridge similar paletteOpen a palette with a nearby first-listed color value.Anthropic similar paletteOpen a palette with a nearby first-listed color value.Light Green colorOpen the nearest named color reference.Wise APIOpen the machine-readable brand color JSON.