Colors EncyclopediaBrand colors
Uber Brand Colors
Uber palette: #000000, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.
Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Uber.
#000000#FFFFFFPalette
#000000RGB 0, 0, 0#FFFFFFRGB 255, 255, 255CSS Tokens
:root {
--brand-uber-1: #000000;
--brand-uber-2: #FFFFFF;
}
Accessibility Snapshot
Brand palette context · Editorially reviewed
About Uber Brand Colors
Uber’s black-and-white reference illustrates an identity designed to sit above a highly variable service environment: maps, vehicles, city imagery, safety information, product screens, and partner communications. A neutral core can preserve recognition without competing with every route, category, or photograph, while typography, spacing, iconography, motion, and tone do much of the distinguishing work.
Monochrome does not remove the need for rules. Large black fields, white cards, borders, overlays, and disabled controls produce different accessibility outcomes, especially when transparency is involved. Independent interfaces can learn from that restraint, but should use their own product identity; Uber’s official brand site and trademark guidelines remain the sources for approved assets and permitted reference.
This unaffiliated page does not supply Uber artwork, imply a driver, partner, or commercial relationship, grant trademark rights, or replace current brand rules.
Downloadable brand colors infographic
Uber Brand Colors Infographic
Save an independent infographic of the commonly referenced Uber HEX palette and its accessibility guidance. No logo or proprietary artwork is included.
Machine-readable data
Machine-Readable Brand Color Data (JSON)
Structured brand palette data for design systems, references, automations, and AI ingestion.
hexCanonical HEX valuergbRed, green, blue channelshslHue, saturation, lightnesscmykApproximate print conversionwcagAA and AAA contrast optionsharmoniesMathematical harmony setsvariantsGenerated tone variantsnearestColorsKnowledge graph neighborsStructured sections
Brand
{
"slug": "uber",
"name": "Uber",
"category": "travel",
"brandCategory": [
"Travel & Hospitality",
"travel"
],
"url": "https://www.colorsencyclopedia.com/brand-colors/uber/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Uber."
}Palette
[
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
],
"hsl": [
0,
0,
0
],
"cmyk": [
0,
0,
0,
100
],
"luminance": 0,
"contrast": {
"black": 1,
"white": 21
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
]AI context
{
"brandUseCases": [
"booking UI",
"hospitality branding",
"airline design",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"travel & hospitality brand colors",
"gray brand palette",
"neutral brand palette",
"dark brand color",
"light brand color",
"Uber color reference"
],
"contrastSafeWith": [
"#FFFFFF",
"#F5F5F5",
"#000000",
"#1A1A1A",
"#36454F"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/uber.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}CSS tokens
{
"css": "--brand-uber-1: #000000;\n--brand-uber-2: #FFFFFF;"
}Accessibility
[
{
"hex": "#000000",
"contrast": {
"black": 1,
"white": 21
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"hex": "#FFFFFF",
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
]Full JSON dataset
{
"slug": "uber",
"name": "Uber",
"category": "travel",
"brandCategory": [
"Travel & Hospitality",
"travel"
],
"disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Uber.",
"datasetVersion": "1.0.0",
"url": "https://www.colorsencyclopedia.com/brand-colors/uber/",
"categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
"apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/uber.json",
"colors": [
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
],
"hsl": [
0,
0,
0
],
"cmyk": [
0,
0,
0,
100
],
"luminance": 0,
"contrast": {
"black": 1,
"white": 21
},
"wcag": {
"AA": [
"#FFFFFF",
"#F5F5F5"
],
"AAA": [
"#FFFFFF",
"#F5F5F5"
]
}
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"cmyk": [
0,
0,
0,
0
],
"luminance": 1,
"contrast": {
"black": 21,
"white": 1
},
"wcag": {
"AA": [
"#000000",
"#1A1A1A",
"#36454F"
],
"AAA": [
"#000000",
"#1A1A1A",
"#36454F"
]
}
}
],
"brandUseCases": [
"booking UI",
"hospitality branding",
"airline design",
"brand reference",
"design systems",
"CSS tokens",
"accessibility checks"
],
"semanticGroups": [
"travel & hospitality brand colors",
"gray brand palette",
"neutral brand palette",
"dark brand color",
"light brand color",
"Uber color reference"
],
"contrastSafeWith": [
"#FFFFFF",
"#F5F5F5",
"#000000",
"#1A1A1A",
"#36454F"
],
"relatedEndpoints": [
"https://www.colorsencyclopedia.com/api/brand-colors/uber.json",
"https://www.colorsencyclopedia.com/api/brand-colors.json"
]
}