Brand colors

Target Brand Colors

Target palette: #CC0000, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Target.

Retail Brand index API Dataset

Commonly referenced palette Target

#CC0000#FFFFFF

Listed without an implied color hierarchy

Palette

Palette color 1#CC0000RGB 204, 0, 0

White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-target-1: #CC0000;
  --brand-target-2: #FFFFFF;
}

Accessibility Snapshot

#CC0000Black 3.57:1 / White 5.89:1

#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Target Brand Colors

Target's red-and-white Bullseye began with the name itself. Before the first store opened in 1962, publicity director Stewart Widdess and his team considered more than 200 names; choosing Target immediately suggested a bullseye. The original three-ring mark was simplified in 1968 and refined again in the 1970s, allowing the symbol to become recognizable even without the wordmark.

A two-color system achieves consistency through repetition and proportion, not by flooding every surface with red. White space keeps the concentric form legible, while black can support long text outside the identity moment. In accessible interfaces, red must not be the only indicator of discount, error, stock, or selection. Target supplies separate approved red, black, and white logo assets for legitimate editorial use.

This unaffiliated page does not reproduce Target's Bullseye, represent a store or supplier, imply endorsement, or grant rights to Target marks or mascot imagery.

Downloadable brand colors infographic

Target Brand Colors Infographic

Save an independent infographic of the commonly referenced Target HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800

Target brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Target.

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Luminance0.1284

Black text3.57:1AA Fail

White text5.89:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "target",
  "name": "Target",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/target/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Target."
}

Palette

[
  {
    "name": "Palette color 1",
    "hex": "#CC0000",
    "rgb": [
      204,
      0,
      0
    ],
    "hsl": [
      0,
      100,
      40
    ],
    "cmyk": [
      0,
      100,
      100,
      20
    ],
    "luminance": 0.1284,
    "contrast": {
      "black": 3.57,
      "white": 5.89
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Target color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/target.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-target-1: #CC0000;\n--brand-target-2: #FFFFFF;"
}

Accessibility

[
  {
    "hex": "#CC0000",
    "contrast": {
      "black": 3.57,
      "white": 5.89
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "target",
  "name": "Target",
  "category": "retail",
  "brandCategory": [
    "Retail",
    "retail"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Target.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/target/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/retail/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/target.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#CC0000",
      "rgb": [
        204,
        0,
        0
      ],
      "hsl": [
        0,
        100,
        40
      ],
      "cmyk": [
        0,
        100,
        100,
        20
      ],
      "luminance": 0.1284,
      "contrast": {
        "black": 3.57,
        "white": 5.89
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "commerce UI",
    "packaging",
    "storefront design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "retail brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Target color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/target.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Target Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

About Target Brand Colors

Target Brand Colors Infographic

Machine-Readable Brand Color Data (JSON)

Related Brand Color Guides