Colors Encyclopedia

Brand colors

Stripe Brand Colors

Stripe palette: #635BFF, #0A2540, #00D4FF, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Stripe.

FinanceBrand indexAPIDataset
Commonly referenced palette Stripe
#635BFF#0A2540#00D4FF#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#635BFFRGB 99, 91, 255
Palette color 2#0A2540RGB 10, 37, 64
Palette color 3#00D4FFRGB 0, 212, 255
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-stripe-1: #635BFF;
  --brand-stripe-2: #0A2540;
  --brand-stripe-3: #00D4FF;
  --brand-stripe-4: #FFFFFF;
}

Accessibility Snapshot

#635BFFBlack 4.47:1 / White 4.7:1
#0A2540Black 1.35:1 / White 15.53:1
#00D4FFBlack 11.86:1 / White 1.77:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Stripe Brand Colors

Stripe’s public identity combines a vivid blue-violet—described in its newsroom as blurple—with deep slate, white, and bright spectral accents. The official newsroom limits wordmark treatments to slate or blurple on light backgrounds and white on dark backgrounds. That restraint keeps the mark stable while the wider visual system can use gradients and luminous color more expressively.

Stripe’s accessibility work is especially relevant to product designers: the company rebuilt color choices around predictable contrast steps, consistent visual weight, and clear but vibrant states instead of assuming that conventional palette scales were usable. The reference colors here are helpful for studying that contrast between energetic accent and dark structure, but current tokens and official assets should govern production work.

This page is an unaffiliated technical reference. It does not provide Stripe logos, certify a Stripe-compliant design, or grant permission to use Stripe marks.

Downloadable brand colors infographic

Stripe Brand Colors Infographic

Save an independent infographic of the commonly referenced Stripe HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Stripe brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Stripe brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Stripe.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1735
Black text4.47:1AA Fail
White text4.7:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "stripe",
  "name": "Stripe",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/stripe/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Stripe."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#635BFF",
    "rgb": [
      99,
      91,
      255
    ],
    "hsl": [
      243,
      100,
      68
    ],
    "cmyk": [
      61,
      64,
      0,
      0
    ],
    "luminance": 0.1735,
    "contrast": {
      "black": 4.47,
      "white": 4.7
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#0A2540",
    "rgb": [
      10,
      37,
      64
    ],
    "hsl": [
      210,
      73,
      15
    ],
    "cmyk": [
      84,
      42,
      0,
      75
    ],
    "luminance": 0.0176,
    "contrast": {
      "black": 1.35,
      "white": 15.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#00D4FF",
    "rgb": [
      0,
      212,
      255
    ],
    "hsl": [
      190,
      100,
      50
    ],
    "cmyk": [
      100,
      17,
      0,
      0
    ],
    "luminance": 0.5431,
    "contrast": {
      "black": 11.86,
      "white": 1.77
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue brand palette",
    "cyan brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "Stripe color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/stripe.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-stripe-1: #635BFF;\n--brand-stripe-2: #0A2540;\n--brand-stripe-3: #00D4FF;\n--brand-stripe-4: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#635BFF",
    "contrast": {
      "black": 4.47,
      "white": 4.7
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#0A2540",
    "contrast": {
      "black": 1.35,
      "white": 15.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#00D4FF",
    "contrast": {
      "black": 11.86,
      "white": 1.77
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "stripe",
  "name": "Stripe",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Stripe.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/stripe/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/stripe.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#635BFF",
      "rgb": [
        99,
        91,
        255
      ],
      "hsl": [
        243,
        100,
        68
      ],
      "cmyk": [
        61,
        64,
        0,
        0
      ],
      "luminance": 0.1735,
      "contrast": {
        "black": 4.47,
        "white": 4.7
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#0A2540",
      "rgb": [
        10,
        37,
        64
      ],
      "hsl": [
        210,
        73,
        15
      ],
      "cmyk": [
        84,
        42,
        0,
        75
      ],
      "luminance": 0.0176,
      "contrast": {
        "black": 1.35,
        "white": 15.53
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#00D4FF",
      "rgb": [
        0,
        212,
        255
      ],
      "hsl": [
        190,
        100,
        50
      ],
      "cmyk": [
        100,
        17,
        0,
        0
      ],
      "luminance": 0.5431,
      "contrast": {
        "black": 11.86,
        "white": 1.77
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "blue brand palette",
    "cyan brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "Stripe color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/stripe.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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