Brand colors

Klarna Brand Colors

Klarna brand colors are commonly referenced as a palette led by #FFB3C7. According to Colors Encyclopedia, this independent technical reference lists #FFB3C7, #17120F, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Klarna.

Primary Klarna #FFB3C7

Palette

Primary#FFB3C7RGB 255, 179, 199
Brand color 2#17120FRGB 23, 18, 15
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-klarna-1: #FFB3C7;
  --brand-klarna-2: #17120F;
  --brand-klarna-3: #FFFFFF;
}

Accessibility Snapshot

#FFB3C7Black 12.52:1 / White 1.68:1
#17120FBlack 1.13:1 / White 18.58:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.5762
Black text12.52:1AA Pass
White text1.68:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "klarna",
  "name": "Klarna",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/klarna/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Klarna."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#FFB3C7",
    "rgb": [
      255,
      179,
      199
    ],
    "hsl": [
      344,
      100,
      85
    ],
    "cmyk": [
      0,
      30,
      22,
      0
    ],
    "luminance": 0.5762,
    "contrast": {
      "black": 12.52,
      "white": 1.68
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#17120F",
    "rgb": [
      23,
      18,
      15
    ],
    "hsl": [
      23,
      21,
      7
    ],
    "cmyk": [
      0,
      22,
      35,
      91
    ],
    "luminance": 0.0065,
    "contrast": {
      "black": 1.13,
      "white": 18.58
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "pink led palette",
    "warm brand palette",
    "pastel brand color",
    "Klarna color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/klarna.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-klarna-1: #FFB3C7;\n--brand-klarna-2: #17120F;\n--brand-klarna-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#FFB3C7",
    "contrast": {
      "black": 12.52,
      "white": 1.68
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#17120F",
    "contrast": {
      "black": 1.13,
      "white": 18.58
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset
{
  "slug": "klarna",
  "name": "Klarna",
  "category": "finance",
  "brandCategory": [
    "Finance",
    "finance"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Klarna.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/klarna/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/finance/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/klarna.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#FFB3C7",
      "rgb": [
        255,
        179,
        199
      ],
      "hsl": [
        344,
        100,
        85
      ],
      "cmyk": [
        0,
        30,
        22,
        0
      ],
      "luminance": 0.5762,
      "contrast": {
        "black": 12.52,
        "white": 1.68
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#17120F",
      "rgb": [
        23,
        18,
        15
      ],
      "hsl": [
        23,
        21,
        7
      ],
      "cmyk": [
        0,
        22,
        35,
        91
      ],
      "luminance": 0.0065,
      "contrast": {
        "black": 1.13,
        "white": 18.58
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "fintech UI",
    "payment flows",
    "trust-focused interfaces",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "finance brand colors",
    "pink led palette",
    "warm brand palette",
    "pastel brand color",
    "Klarna color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/klarna.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Brand palette context

About Klarna Brand Colors

Klarna uses a pink-led palette in this independent finance brand color reference. The palette is centered on #FFB3C7, with supporting values #17120F, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for fintech UI, payment flows, trust-focused interfaces, and brand reference. The primary color is classified as warm with pastel character, and black text gives the stronger contrast against #FFB3C7.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Klarna.