Brand colors

Ford Brand Colors

Ford palette: #003478, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Ford.

Automotive Brand index API Dataset

Commonly referenced palette Ford

#003478#FFFFFF

Listed without an implied color hierarchy

Palette

Palette color 1#003478RGB 0, 52, 120

White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-ford-1: #003478;
  --brand-ford-2: #FFFFFF;
}

Accessibility Snapshot

#003478Black 1.76:1 / White 11.92:1

#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Ford Brand Colors

Ford's blue oval is tied to the Model A rather than the earliest Model T years. The 1928 Model A was the first Ford vehicle to carry the famous blue oval badge, pairing a new car with a durable corporate identifier. Ford's historical timeline also records the oval's long development from earlier scripts and shapes into a mark recognized across vehicles, plants, and communications.

Blue and white are only a digital reference to artwork that may be enamelled, chromed, illuminated, printed, or embossed. The Ford script and oval proportions must not be recreated with a casual typeface. Mustang, Bronco, Lincoln, Ford Pro, motorsport, and individual products have distinct marks; safety and vehicle-state information require standardized non-color cues.

This independent reference does not reproduce Ford oval or product artwork, certify vehicles or parts, represent a dealer, imply endorsement, or grant trademark and commercial-use rights.

Downloadable brand colors infographic

Ford Brand Colors Infographic

Save an independent infographic of the commonly referenced Ford HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800

Ford brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Ford.

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Luminance0.0381

Black text1.76:1AA Fail

White text11.92:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "ford",
  "name": "Ford",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/ford/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Ford."
}

Palette

[
  {
    "name": "Palette color 1",
    "hex": "#003478",
    "rgb": [
      0,
      52,
      120
    ],
    "hsl": [
      214,
      100,
      24
    ],
    "cmyk": [
      100,
      57,
      0,
      53
    ],
    "luminance": 0.0381,
    "contrast": {
      "black": 1.76,
      "white": 11.92
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "Ford color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/ford.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-ford-1: #003478;\n--brand-ford-2: #FFFFFF;"
}

Accessibility

[
  {
    "hex": "#003478",
    "contrast": {
      "black": 1.76,
      "white": 11.92
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "ford",
  "name": "Ford",
  "category": "automotive",
  "brandCategory": [
    "Automotive",
    "automotive"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Ford.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/ford/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/automotive/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/ford.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#003478",
      "rgb": [
        0,
        52,
        120
      ],
      "hsl": [
        214,
        100,
        24
      ],
      "cmyk": [
        100,
        57,
        0,
        53
      ],
      "luminance": 0.0381,
      "contrast": {
        "black": 1.76,
        "white": 11.92
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "vehicle branding",
    "dealer websites",
    "product UI",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "automotive brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "Ford color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/ford.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Ford Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

About Ford Brand Colors

Ford Brand Colors Infographic

Machine-Readable Brand Color Data (JSON)

Related Brand Color Guides