Colors Encyclopedia

Brand colors

Zoom Brand Colors

Zoom palette: #2D8CFF, #0B5CFF, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zoom.

TechnologyBrand indexAPIDataset
Commonly referenced palette Zoom
#2D8CFF#0B5CFF#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#2D8CFFRGB 45, 140, 255
Palette color 2#0B5CFFRGB 11, 92, 255
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-zoom-1: #2D8CFF;
  --brand-zoom-2: #0B5CFF;
  --brand-zoom-3: #FFFFFF;
}

Accessibility Snapshot

#2D8CFFBlack 6.31:1 / White 3.33:1
#0B5CFFBlack 3.99:1 / White 5.26:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Zoom Brand Colors

Zoom's blue system has changed alongside the product's move from a video-meeting app toward a broader communications platform. In 2022 the company announced a refreshed visual identity and said its core blue had been updated specifically to improve legibility and accessibility. That makes the palette a useful example of a recognizable brand color being adjusted for functional, not merely decorative, reasons.

The blues catalogued on this page document a widely referenced Zoom-era palette, while current production work should be checked against Zoom's latest assets because the company describes its identity as evolving. Blue can establish actions and navigation, but adjacent shades must remain distinguishable in hover, focus, selected, and disabled states. A recognizable meeting interface or logo should never be reconstructed from the colors alone.

This independent technical reference does not claim that every listed value is a current master specification, distribute Zoom artwork, imply affiliation, or grant trademark permission.

Downloadable brand colors infographic

Zoom Brand Colors Infographic

Save an independent infographic of the commonly referenced Zoom HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Zoom brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Zoom brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zoom.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.2653
Black text6.31:1AA Pass
White text3.33:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "zoom",
  "name": "Zoom",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/zoom/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zoom."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#2D8CFF",
    "rgb": [
      45,
      140,
      255
    ],
    "hsl": [
      213,
      100,
      59
    ],
    "cmyk": [
      82,
      45,
      0,
      0
    ],
    "luminance": 0.2653,
    "contrast": {
      "black": 6.31,
      "white": 3.33
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#0B5CFF",
    "rgb": [
      11,
      92,
      255
    ],
    "hsl": [
      220,
      100,
      52
    ],
    "cmyk": [
      96,
      64,
      0,
      0
    ],
    "luminance": 0.1495,
    "contrast": {
      "black": 3.99,
      "white": 5.26
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Zoom color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/zoom.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-zoom-1: #2D8CFF;\n--brand-zoom-2: #0B5CFF;\n--brand-zoom-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#2D8CFF",
    "contrast": {
      "black": 6.31,
      "white": 3.33
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#0B5CFF",
    "contrast": {
      "black": 3.99,
      "white": 5.26
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "zoom",
  "name": "Zoom",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zoom.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/zoom/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/zoom.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#2D8CFF",
      "rgb": [
        45,
        140,
        255
      ],
      "hsl": [
        213,
        100,
        59
      ],
      "cmyk": [
        82,
        45,
        0,
        0
      ],
      "luminance": 0.2653,
      "contrast": {
        "black": 6.31,
        "white": 3.33
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#0B5CFF",
      "rgb": [
        11,
        92,
        255
      ],
      "hsl": [
        220,
        100,
        52
      ],
      "cmyk": [
        96,
        64,
        0,
        0
      ],
      "luminance": 0.1495,
      "contrast": {
        "black": 3.99,
        "white": 5.26
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Zoom color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/zoom.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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