Colors Encyclopedia

Brand colors

Under Armour Brand Colors

Under Armour palette: #000000, #FFFFFF, #C8102E. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Under Armour.

SportsBrand indexAPIDataset
Commonly referenced palette Under Armour
#000000#FFFFFF#C8102E
Listed without an implied color hierarchy

Palette

Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255
Palette color 3#C8102ERGB 200, 16, 46

CSS Tokens

:root {
  --brand-under-armour-1: #000000;
  --brand-under-armour-2: #FFFFFF;
  --brand-under-armour-3: #C8102E;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1
#C8102EBlack 3.57:1 / White 5.88:1

Brand palette context

About Under Armour Brand Colors

Under Armour is represented here by the commonly referenced values #000000, #FFFFFF, and #C8102E in this independent sports brand color reference. The palette includes Gray and Red color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #000000 is darkest at luminance 0 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 1 value, while white is stronger on 2; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Under Armour.

Downloadable brand colors infographic

Under Armour Brand Colors Infographic

Save an independent infographic of the commonly referenced Under Armour HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Under Armour brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Under Armour brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Under Armour.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0
Black text1:1AA Fail
White text21:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "under-armour",
  "name": "Under Armour",
  "category": "sports",
  "brandCategory": [
    "Sports",
    "sports"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/under-armour/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/sports/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Under Armour."
}
Palette
[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#C8102E",
    "rgb": [
      200,
      16,
      46
    ],
    "hsl": [
      350,
      85,
      42
    ],
    "cmyk": [
      0,
      92,
      77,
      22
    ],
    "luminance": 0.1285,
    "contrast": {
      "black": 3.57,
      "white": 5.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  }
]
AI context
{
  "brandUseCases": [
    "team-adjacent graphics",
    "event systems",
    "merchandise design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "sports brand colors",
    "gray brand palette",
    "red brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "light brand color",
    "vibrant brand color",
    "Under Armour color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/under-armour.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-under-armour-1: #000000;\n--brand-under-armour-2: #FFFFFF;\n--brand-under-armour-3: #C8102E;"
}
Accessibility
[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#C8102E",
    "contrast": {
      "black": 3.57,
      "white": 5.88
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  }
]
Full JSON dataset 
{
  "slug": "under-armour",
  "name": "Under Armour",
  "category": "sports",
  "brandCategory": [
    "Sports",
    "sports"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Under Armour.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/under-armour/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/sports/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/under-armour.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#C8102E",
      "rgb": [
        200,
        16,
        46
      ],
      "hsl": [
        350,
        85,
        42
      ],
      "cmyk": [
        0,
        92,
        77,
        22
      ],
      "luminance": 0.1285,
      "contrast": {
        "black": 3.57,
        "white": 5.88
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    }
  ],
  "brandUseCases": [
    "team-adjacent graphics",
    "event systems",
    "merchandise design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "sports brand colors",
    "gray brand palette",
    "red brand palette",
    "neutral brand palette",
    "warm brand palette",
    "dark brand color",
    "light brand color",
    "vibrant brand color",
    "Under Armour color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/under-armour.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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