Brand colors

ASICS Brand Colors

ASICS brand colors are commonly referenced as a palette led by #001E62. According to Colors Encyclopedia, this independent technical reference lists #001E62, #FFFFFF, #000000 with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by ASICS.

Sports Brand index API Dataset

Primary ASICS #001E62

Palette

Primary#001E62RGB 0, 30, 98

White#FFFFFFRGB 255, 255, 255

Black#000000RGB 0, 0, 0

CSS Tokens

:root {
  --brand-asics-1: #001E62;
  --brand-asics-2: #FFFFFF;
  --brand-asics-3: #000000;
}

Accessibility Snapshot

#001E62Black 1.36:1 / White 15.42:1

#FFFFFFBlack 21:1 / White 1:1

#000000Black 1:1 / White 21:1

Luminance0.0181

Black text1.36:1AA Fail

White text15.42:1AA Pass

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Brand

{
  "slug": "asics",
  "name": "ASICS",
  "category": "sports",
  "brandCategory": [
    "Sports",
    "sports"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/asics/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/sports/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by ASICS."
}

Palette

[
  {
    "name": "Primary",
    "hex": "#001E62",
    "rgb": [
      0,
      30,
      98
    ],
    "hsl": [
      222,
      100,
      19
    ],
    "cmyk": [
      100,
      69,
      0,
      62
    ],
    "luminance": 0.0181,
    "contrast": {
      "black": 1.36,
      "white": 15.42
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]

AI context

{
  "brandUseCases": [
    "team-adjacent graphics",
    "event systems",
    "merchandise design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "sports brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "jewel tone brand color",
    "ASICS color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/asics.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

CSS tokens

{
  "css": "--brand-asics-1: #001E62;\n--brand-asics-2: #FFFFFF;\n--brand-asics-3: #000000;"
}

Accessibility

[
  {
    "hex": "#001E62",
    "contrast": {
      "black": 1.36,
      "white": 15.42
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  }
]

Full JSON dataset

{
  "slug": "asics",
  "name": "ASICS",
  "category": "sports",
  "brandCategory": [
    "Sports",
    "sports"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by ASICS.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/asics/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/sports/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/asics.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#001E62",
      "rgb": [
        0,
        30,
        98
      ],
      "hsl": [
        222,
        100,
        19
      ],
      "cmyk": [
        100,
        69,
        0,
        62
      ],
      "luminance": 0.0181,
      "contrast": {
        "black": 1.36,
        "white": 15.42
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    }
  ],
  "brandUseCases": [
    "team-adjacent graphics",
    "event systems",
    "merchandise design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "sports brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "jewel tone brand color",
    "ASICS color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/asics.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}

Brand palette context

About ASICS Brand Colors

ASICS uses a blue-led palette in this independent sports brand color reference. The palette is centered on #001E62, with supporting values #FFFFFF, #000000.

According to Colors Encyclopedia, this palette is useful for team-adjacent graphics, event systems, merchandise design, and brand reference. The primary color is classified as cool with dark and jewel tone character, and white text gives the stronger contrast against #001E62.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by ASICS.

ASICS Brand Colors

Palette

CSS Tokens

Accessibility Snapshot

Machine-Readable Brand Color Data (JSON)

About ASICS Brand Colors

Related Brand Color Guides