Colors Encyclopedia

Brand colors

Tripadvisor Brand Colors

Tripadvisor brand colors are commonly referenced as a palette led by #00AA6C. According to Colors Encyclopedia, this independent technical reference lists #00AA6C, #000000, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tripadvisor.

TravelBrand indexAPIDataset
Primary Tripadvisor #00AA6C

Palette

Primary#00AA6CRGB 0, 170, 108
Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-tripadvisor-1: #00AA6C;
  --brand-tripadvisor-2: #000000;
  --brand-tripadvisor-3: #FFFFFF;
}

Accessibility Snapshot

#00AA6CBlack 6.97:1 / White 3.01:1
#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.2983
Black text6.97:1AA Pass
White text3.01:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "tripadvisor",
  "name": "Tripadvisor",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/tripadvisor/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tripadvisor."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#00AA6C",
    "rgb": [
      0,
      170,
      108
    ],
    "hsl": [
      158,
      100,
      33
    ],
    "cmyk": [
      100,
      0,
      36,
      33
    ],
    "luminance": 0.2983,
    "contrast": {
      "black": 6.97,
      "white": 3.01
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "green led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Tripadvisor color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tripadvisor.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-tripadvisor-1: #00AA6C;\n--brand-tripadvisor-2: #000000;\n--brand-tripadvisor-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#00AA6C",
    "contrast": {
      "black": 6.97,
      "white": 3.01
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "tripadvisor",
  "name": "Tripadvisor",
  "category": "travel",
  "brandCategory": [
    "Travel & Hospitality",
    "travel"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tripadvisor.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/tripadvisor/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/travel/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/tripadvisor.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#00AA6C",
      "rgb": [
        0,
        170,
        108
      ],
      "hsl": [
        158,
        100,
        33
      ],
      "cmyk": [
        100,
        0,
        36,
        33
      ],
      "luminance": 0.2983,
      "contrast": {
        "black": 6.97,
        "white": 3.01
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "booking UI",
    "hospitality branding",
    "airline design",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "travel & hospitality brand colors",
    "green led palette",
    "cool brand palette",
    "jewel tone brand color",
    "Tripadvisor color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tripadvisor.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Tripadvisor Brand Colors

Tripadvisor uses a green-led palette in this independent travel & hospitality brand color reference. The palette is centered on #00AA6C, with supporting values #000000, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for booking UI, hospitality branding, airline design, and brand reference. The primary color is classified as cool with jewel tone character, and black text gives the stronger contrast against #00AA6C.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tripadvisor.

Related Brand Color Guides

Travel & Hospitality brand colorsBrowse all travel & hospitality brand color references.Accor brand colorsCompare another travel & hospitality palette.Air France brand colorsCompare another travel & hospitality palette.Airbnb brand colorsCompare another travel & hospitality palette.American Airlines brand colorsCompare another travel & hospitality palette.OpenAI similar paletteOpen a brand palette with a nearby primary color.LINE similar paletteOpen a brand palette with a nearby primary color.Spotify similar paletteOpen a brand palette with a nearby primary color.Jade colorOpen the nearest named color reference.Tripadvisor APIOpen the machine-readable brand color JSON.