Colors Encyclopedia

Brand colors

Pinterest Brand Colors

Pinterest brand colors are commonly referenced as a palette led by #E60023. According to Colors Encyclopedia, this independent technical reference lists #E60023, #BD081C, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest.

Social MediaBrand indexAPIDataset
Primary Pinterest #E60023

Palette

Primary#E60023RGB 230, 0, 35
Brand color 2#BD081CRGB 189, 8, 28
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-pinterest-1: #E60023;
  --brand-pinterest-2: #BD081C;
  --brand-pinterest-3: #FFFFFF;
}

Accessibility Snapshot

#E60023Black 4.39:1 / White 4.79:1
#BD081CBlack 3.22:1 / White 6.53:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1694
Black text4.39:1AA Fail
White text4.79:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "pinterest",
  "name": "Pinterest",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/pinterest/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#E60023",
    "rgb": [
      230,
      0,
      35
    ],
    "hsl": [
      351,
      100,
      45
    ],
    "cmyk": [
      0,
      100,
      85,
      10
    ],
    "luminance": 0.1694,
    "contrast": {
      "black": 4.39,
      "white": 4.79
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#BD081C",
    "rgb": [
      189,
      8,
      28
    ],
    "hsl": [
      353,
      92,
      39
    ],
    "cmyk": [
      0,
      96,
      85,
      26
    ],
    "luminance": 0.1108,
    "contrast": {
      "black": 3.22,
      "white": 6.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Pinterest color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/pinterest.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-pinterest-1: #E60023;\n--brand-pinterest-2: #BD081C;\n--brand-pinterest-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#E60023",
    "contrast": {
      "black": 4.39,
      "white": 4.79
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#BD081C",
    "contrast": {
      "black": 3.22,
      "white": 6.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "pinterest",
  "name": "Pinterest",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/pinterest/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/pinterest.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#E60023",
      "rgb": [
        230,
        0,
        35
      ],
      "hsl": [
        351,
        100,
        45
      ],
      "cmyk": [
        0,
        100,
        85,
        10
      ],
      "luminance": 0.1694,
      "contrast": {
        "black": 4.39,
        "white": 4.79
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#BD081C",
      "rgb": [
        189,
        8,
        28
      ],
      "hsl": [
        353,
        92,
        39
      ],
      "cmyk": [
        0,
        96,
        85,
        26
      ],
      "luminance": 0.1108,
      "contrast": {
        "black": 3.22,
        "white": 6.53
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "red led palette",
    "warm brand palette",
    "vibrant brand color",
    "Pinterest color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/pinterest.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Pinterest Brand Colors

Pinterest uses a red-led palette in this independent social media brand color reference. The palette is centered on #E60023, with supporting values #BD081C, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for social UI, creator tools, share graphics, and brand reference. The primary color is classified as warm with vibrant character, and white text gives the stronger contrast against #E60023.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest.

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