Colors Encyclopedia

Brand colors

Pinterest Brand Colors

Pinterest palette: #E60023, #BD081C, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest.

Social MediaBrand indexAPIDataset
Commonly referenced palette Pinterest
#E60023#BD081C#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#E60023RGB 230, 0, 35
Palette color 2#BD081CRGB 189, 8, 28
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-pinterest-1: #E60023;
  --brand-pinterest-2: #BD081C;
  --brand-pinterest-3: #FFFFFF;
}

Accessibility Snapshot

#E60023Black 4.39:1 / White 4.79:1
#BD081CBlack 3.22:1 / White 6.53:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Pinterest Brand Colors

Pinterest’s current business guidance defines the primary badge as a white script P inside a red circle, with black or white alternatives only when color use is limited. The two red values catalogued on this page are commonly referenced digital samples rather than a claim that Pinterest assigns them simultaneous official roles; the supplied badge remains the authoritative visual asset.

Pinterest requires the badge to accompany clear account context and warns against outlines, filters, effects, recoloring, or extracting the P from its circle. It also asks app and service makers to develop their own branding instead of borrowing Pinterest elements. For independent interface work, use the swatches as contrast examples—not as instructions for recreating the badge or suggesting a partnership.

This independent palette reference does not provide Pinterest artwork, represent an account relationship, imply sponsorship, or supersede the official asset and usage rules.

Downloadable brand colors infographic

Pinterest Brand Colors Infographic

Save an independent infographic of the commonly referenced Pinterest HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Pinterest brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Pinterest brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1694
Black text4.39:1AA Fail
White text4.79:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "pinterest",
  "name": "Pinterest",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/pinterest/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#E60023",
    "rgb": [
      230,
      0,
      35
    ],
    "hsl": [
      351,
      100,
      45
    ],
    "cmyk": [
      0,
      100,
      85,
      10
    ],
    "luminance": 0.1694,
    "contrast": {
      "black": 4.39,
      "white": 4.79
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#BD081C",
    "rgb": [
      189,
      8,
      28
    ],
    "hsl": [
      353,
      92,
      39
    ],
    "cmyk": [
      0,
      96,
      85,
      26
    ],
    "luminance": 0.1108,
    "contrast": {
      "black": 3.22,
      "white": 6.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Pinterest color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/pinterest.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-pinterest-1: #E60023;\n--brand-pinterest-2: #BD081C;\n--brand-pinterest-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#E60023",
    "contrast": {
      "black": 4.39,
      "white": 4.79
    },
    "wcag": {
      "AA": [
        "#FFFFFF"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#BD081C",
    "contrast": {
      "black": 3.22,
      "white": 6.53
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "pinterest",
  "name": "Pinterest",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Pinterest.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/pinterest/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/pinterest.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#E60023",
      "rgb": [
        230,
        0,
        35
      ],
      "hsl": [
        351,
        100,
        45
      ],
      "cmyk": [
        0,
        100,
        85,
        10
      ],
      "luminance": 0.1694,
      "contrast": {
        "black": 4.39,
        "white": 4.79
      },
      "wcag": {
        "AA": [
          "#FFFFFF"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#BD081C",
      "rgb": [
        189,
        8,
        28
      ],
      "hsl": [
        353,
        92,
        39
      ],
      "cmyk": [
        0,
        96,
        85,
        26
      ],
      "luminance": 0.1108,
      "contrast": {
        "black": 3.22,
        "white": 6.53
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Pinterest color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/pinterest.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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