Colors Encyclopedia

Brand colors

Medium Brand Colors

Medium palette: #000000, #FFFFFF, #00AB6C. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium.

Social MediaBrand indexAPIDataset
Commonly referenced palette Medium
#000000#FFFFFF#00AB6C
Listed without an implied color hierarchy

Palette

Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255
Palette color 3#00AB6CRGB 0, 171, 108

CSS Tokens

:root {
  --brand-medium-1: #000000;
  --brand-medium-2: #FFFFFF;
  --brand-medium-3: #00AB6C;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1
#00AB6CBlack 7.04:1 / White 2.98:1

Brand palette context

About Medium Brand Colors

Medium is represented here by the commonly referenced values #000000, #FFFFFF, and #00AB6C in this independent social media brand color reference. The palette includes Gray and Green color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #000000 is darkest at luminance 0 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium.

Downloadable brand colors infographic

Medium Brand Colors Infographic

Save an independent infographic of the commonly referenced Medium HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Medium brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Medium brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium.
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Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0
Black text1:1AA Fail
White text21:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "medium",
  "name": "Medium",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/medium/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium."
}
Palette
[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#00AB6C",
    "rgb": [
      0,
      171,
      108
    ],
    "hsl": [
      158,
      100,
      34
    ],
    "cmyk": [
      100,
      0,
      37,
      33
    ],
    "luminance": 0.3021,
    "contrast": {
      "black": 7.04,
      "white": 2.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "gray brand palette",
    "green brand palette",
    "neutral brand palette",
    "cool brand palette",
    "dark brand color",
    "light brand color",
    "jewel tone brand color",
    "Medium color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/medium.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-medium-1: #000000;\n--brand-medium-2: #FFFFFF;\n--brand-medium-3: #00AB6C;"
}
Accessibility
[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#00AB6C",
    "contrast": {
      "black": 7.04,
      "white": 2.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "medium",
  "name": "Medium",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/medium/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/medium.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#00AB6C",
      "rgb": [
        0,
        171,
        108
      ],
      "hsl": [
        158,
        100,
        34
      ],
      "cmyk": [
        100,
        0,
        37,
        33
      ],
      "luminance": 0.3021,
      "contrast": {
        "black": 7.04,
        "white": 2.98
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "gray brand palette",
    "green brand palette",
    "neutral brand palette",
    "cool brand palette",
    "dark brand color",
    "light brand color",
    "jewel tone brand color",
    "Medium color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/medium.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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