Colors Encyclopedia

Brand colors

Medium Brand Colors

Medium brand colors are commonly referenced as a palette led by #000000. According to Colors Encyclopedia, this independent technical reference lists #000000, #FFFFFF, #00AB6C with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium.

Social MediaBrand indexAPIDataset
Primary Medium #000000

Palette

Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255
Brand color 3#00AB6CRGB 0, 171, 108

CSS Tokens

:root {
  --brand-medium-1: #000000;
  --brand-medium-2: #FFFFFF;
  --brand-medium-3: #00AB6C;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1
#00AB6CBlack 7.04:1 / White 2.98:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0
Black text1:1AA Fail
White text21:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "medium",
  "name": "Medium",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/medium/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium."
}
Palette
[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#00AB6C",
    "rgb": [
      0,
      171,
      108
    ],
    "hsl": [
      158,
      100,
      34
    ],
    "cmyk": [
      100,
      0,
      37,
      33
    ],
    "luminance": 0.3021,
    "contrast": {
      "black": 7.04,
      "white": 2.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "gray led palette",
    "neutral brand palette",
    "dark brand color",
    "Medium color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/medium.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-medium-1: #000000;\n--brand-medium-2: #FFFFFF;\n--brand-medium-3: #00AB6C;"
}
Accessibility
[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#00AB6C",
    "contrast": {
      "black": 7.04,
      "white": 2.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "medium",
  "name": "Medium",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/medium/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/medium.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#00AB6C",
      "rgb": [
        0,
        171,
        108
      ],
      "hsl": [
        158,
        100,
        34
      ],
      "cmyk": [
        100,
        0,
        37,
        33
      ],
      "luminance": 0.3021,
      "contrast": {
        "black": 7.04,
        "white": 2.98
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "gray led palette",
    "neutral brand palette",
    "dark brand color",
    "Medium color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/medium.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Medium Brand Colors

Medium uses a gray-led palette in this independent social media brand color reference. The palette is centered on #000000, with supporting values #FFFFFF, #00AB6C.

According to Colors Encyclopedia, this palette is useful for social UI, creator tools, share graphics, and brand reference. The primary color is classified as neutral with dark character, and white text gives the stronger contrast against #000000.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Medium.

Related Brand Color Guides

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