Colors Encyclopedia

Brand colors

Zapier Brand Colors

Zapier palette: #FF4A00, #201515, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zapier.

TechnologyBrand indexAPIDataset
Commonly referenced palette Zapier
#FF4A00#201515#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#FF4A00RGB 255, 74, 0
Palette color 2#201515RGB 32, 21, 21
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-zapier-1: #FF4A00;
  --brand-zapier-2: #201515;
  --brand-zapier-3: #FFFFFF;
}

Accessibility Snapshot

#FF4A00Black 6.23:1 / White 3.37:1
#201515Black 1.18:1 / White 17.8:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Zapier Brand Colors

Zapier's orange survived a unusually compressed identity redesign. The company says its first full rebrand initially centered on a Z-shaped mark, but the team abandoned that direction after the letter became associated with Russia's invasion of Ukraine. A replacement was developed in three weeks: an orange platform-like underscore that could act as a stage for customer stories while preserving a decade of recognition built around bright orange.

Zapier identifies #FF4A00 as its primary orange in current partner guidance and pairs it with dark and light supporting fields. The orange works best as a deliberate signal rather than an all-purpose background: its contrast must be tested with the exact foreground, while the near-black can carry dense interface text. Official logo files and partnership badges remain controlled assets and should not be reconstructed from these swatches.

This independent reference does not distribute Zapier artwork, certify a partnership, imply endorsement, or grant permission to use protected brand assets.

Downloadable brand colors infographic

Zapier Brand Colors Infographic

Save an independent infographic of the commonly referenced Zapier HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Zapier brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Zapier brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zapier.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.2616
Black text6.23:1AA Pass
White text3.37:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "zapier",
  "name": "Zapier",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/zapier/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zapier."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#FF4A00",
    "rgb": [
      255,
      74,
      0
    ],
    "hsl": [
      17,
      100,
      50
    ],
    "cmyk": [
      0,
      71,
      100,
      0
    ],
    "luminance": 0.2616,
    "contrast": {
      "black": 6.23,
      "white": 3.37
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#201515",
    "rgb": [
      32,
      21,
      21
    ],
    "hsl": [
      0,
      21,
      10
    ],
    "cmyk": [
      0,
      34,
      34,
      87
    ],
    "luminance": 0.009,
    "contrast": {
      "black": 1.18,
      "white": 17.8
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "orange brand palette",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Zapier color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/zapier.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-zapier-1: #FF4A00;\n--brand-zapier-2: #201515;\n--brand-zapier-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#FF4A00",
    "contrast": {
      "black": 6.23,
      "white": 3.37
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#201515",
    "contrast": {
      "black": 1.18,
      "white": 17.8
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "zapier",
  "name": "Zapier",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Zapier.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/zapier/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/zapier.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#FF4A00",
      "rgb": [
        255,
        74,
        0
      ],
      "hsl": [
        17,
        100,
        50
      ],
      "cmyk": [
        0,
        71,
        100,
        0
      ],
      "luminance": 0.2616,
      "contrast": {
        "black": 6.23,
        "white": 3.37
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#201515",
      "rgb": [
        32,
        21,
        21
      ],
      "hsl": [
        0,
        21,
        10
      ],
      "cmyk": [
        0,
        34,
        34,
        87
      ],
      "luminance": 0.009,
      "contrast": {
        "black": 1.18,
        "white": 17.8
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "orange brand palette",
    "red brand palette",
    "gray brand palette",
    "warm brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "dark brand color",
    "light brand color",
    "Zapier color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#FFFFFF",
    "#F5F5F5",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/zapier.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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