Colors Encyclopedia

Brand colors

WhatsApp Brand Colors

WhatsApp palette: #25D366, #075E54, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp.

Social MediaBrand indexAPIDataset
Commonly referenced palette WhatsApp
#25D366#075E54#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#25D366RGB 37, 211, 102
Palette color 2#075E54RGB 7, 94, 84
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-whatsapp-1: #25D366;
  --brand-whatsapp-2: #075E54;
  --brand-whatsapp-3: #FFFFFF;
}

Accessibility Snapshot

#25D366Black 10.59:1 / White 1.98:1
#075E54Black 2.74:1 / White 7.67:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About WhatsApp Brand Colors

WhatsApp is represented here by the commonly referenced values #25D366, #075E54, and #FFFFFF in this independent social media brand color reference. The palette includes Green, Cyan, and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #075E54 is darkest at luminance 0.0869 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp.

Downloadable brand colors infographic

WhatsApp Brand Colors Infographic

Save an independent infographic of the commonly referenced WhatsApp HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
WhatsApp brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
WhatsApp brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.4794
Black text10.59:1AA Pass
White text1.98:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "whatsapp",
  "name": "WhatsApp",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/whatsapp/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#25D366",
    "rgb": [
      37,
      211,
      102
    ],
    "hsl": [
      142,
      70,
      49
    ],
    "cmyk": [
      82,
      0,
      52,
      17
    ],
    "luminance": 0.4794,
    "contrast": {
      "black": 10.59,
      "white": 1.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#075E54",
    "rgb": [
      7,
      94,
      84
    ],
    "hsl": [
      173,
      86,
      20
    ],
    "cmyk": [
      93,
      0,
      11,
      63
    ],
    "luminance": 0.0869,
    "contrast": {
      "black": 2.74,
      "white": 7.67
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "green brand palette",
    "cyan brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "balanced brand color",
    "dark brand color",
    "light brand color",
    "WhatsApp color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/whatsapp.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-whatsapp-1: #25D366;\n--brand-whatsapp-2: #075E54;\n--brand-whatsapp-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#25D366",
    "contrast": {
      "black": 10.59,
      "white": 1.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#075E54",
    "contrast": {
      "black": 2.74,
      "white": 7.67
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "whatsapp",
  "name": "WhatsApp",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/whatsapp/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/whatsapp.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#25D366",
      "rgb": [
        37,
        211,
        102
      ],
      "hsl": [
        142,
        70,
        49
      ],
      "cmyk": [
        82,
        0,
        52,
        17
      ],
      "luminance": 0.4794,
      "contrast": {
        "black": 10.59,
        "white": 1.98
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#075E54",
      "rgb": [
        7,
        94,
        84
      ],
      "hsl": [
        173,
        86,
        20
      ],
      "cmyk": [
        93,
        0,
        11,
        63
      ],
      "luminance": 0.0869,
      "contrast": {
        "black": 2.74,
        "white": 7.67
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "green brand palette",
    "cyan brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "balanced brand color",
    "dark brand color",
    "light brand color",
    "WhatsApp color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/whatsapp.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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