Colors Encyclopedia

Brand colors

WhatsApp Brand Colors

WhatsApp brand colors are commonly referenced as a palette led by #25D366. According to Colors Encyclopedia, this independent technical reference lists #25D366, #075E54, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp.

Social MediaBrand indexAPIDataset
Primary WhatsApp #25D366

Palette

Primary#25D366RGB 37, 211, 102
Brand color 2#075E54RGB 7, 94, 84
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-whatsapp-1: #25D366;
  --brand-whatsapp-2: #075E54;
  --brand-whatsapp-3: #FFFFFF;
}

Accessibility Snapshot

#25D366Black 10.59:1 / White 1.98:1
#075E54Black 2.74:1 / White 7.67:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.4794
Black text10.59:1AA Pass
White text1.98:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "whatsapp",
  "name": "WhatsApp",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/whatsapp/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#25D366",
    "rgb": [
      37,
      211,
      102
    ],
    "hsl": [
      142,
      70,
      49
    ],
    "cmyk": [
      82,
      0,
      52,
      17
    ],
    "luminance": 0.4794,
    "contrast": {
      "black": 10.59,
      "white": 1.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#075E54",
    "rgb": [
      7,
      94,
      84
    ],
    "hsl": [
      173,
      86,
      20
    ],
    "cmyk": [
      93,
      0,
      11,
      63
    ],
    "luminance": 0.0869,
    "contrast": {
      "black": 2.74,
      "white": 7.67
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "green led palette",
    "cool brand palette",
    "balanced brand color",
    "WhatsApp color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/whatsapp.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-whatsapp-1: #25D366;\n--brand-whatsapp-2: #075E54;\n--brand-whatsapp-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#25D366",
    "contrast": {
      "black": 10.59,
      "white": 1.98
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#075E54",
    "contrast": {
      "black": 2.74,
      "white": 7.67
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "whatsapp",
  "name": "WhatsApp",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/whatsapp/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/whatsapp.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#25D366",
      "rgb": [
        37,
        211,
        102
      ],
      "hsl": [
        142,
        70,
        49
      ],
      "cmyk": [
        82,
        0,
        52,
        17
      ],
      "luminance": 0.4794,
      "contrast": {
        "black": 10.59,
        "white": 1.98
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#075E54",
      "rgb": [
        7,
        94,
        84
      ],
      "hsl": [
        173,
        86,
        20
      ],
      "cmyk": [
        93,
        0,
        11,
        63
      ],
      "luminance": 0.0869,
      "contrast": {
        "black": 2.74,
        "white": 7.67
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "green led palette",
    "cool brand palette",
    "balanced brand color",
    "WhatsApp color reference"
  ],
  "contrastSafeWith": [
    "#000000",
    "#1A1A1A",
    "#36454F",
    "#FFFFFF",
    "#F5F5F5"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/whatsapp.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About WhatsApp Brand Colors

WhatsApp uses a green-led palette in this independent social media brand color reference. The palette is centered on #25D366, with supporting values #075E54, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for social UI, creator tools, share graphics, and brand reference. The primary color is classified as cool with balanced character, and black text gives the stronger contrast against #25D366.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by WhatsApp.

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