Colors Encyclopedia

Brand colors

Tumblr Brand Colors

Tumblr palette: #001935, #FFFFFF, #00B8FF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr.

Social MediaBrand indexAPIDataset
Commonly referenced palette Tumblr
#001935#FFFFFF#00B8FF
Listed without an implied color hierarchy

Palette

Palette color 1#001935RGB 0, 25, 53
White#FFFFFFRGB 255, 255, 255
Palette color 3#00B8FFRGB 0, 184, 255

CSS Tokens

:root {
  --brand-tumblr-1: #001935;
  --brand-tumblr-2: #FFFFFF;
  --brand-tumblr-3: #00B8FF;
}

Accessibility Snapshot

#001935Black 1.19:1 / White 17.65:1
#FFFFFFBlack 21:1 / White 1:1
#00B8FFBlack 9.3:1 / White 2.26:1

Brand palette context

About Tumblr Brand Colors

Tumblr is represented here by the commonly referenced values #001935, #FFFFFF, and #00B8FF in this independent social media brand color reference. The palette includes Blue and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #001935 is darkest at luminance 0.0095 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr.

Downloadable brand colors infographic

Tumblr Brand Colors Infographic

Save an independent infographic of the commonly referenced Tumblr HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Tumblr brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Tumblr brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0095
Black text1.19:1AA Fail
White text17.65:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "tumblr",
  "name": "Tumblr",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/tumblr/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#001935",
    "rgb": [
      0,
      25,
      53
    ],
    "hsl": [
      212,
      100,
      10
    ],
    "cmyk": [
      100,
      53,
      0,
      79
    ],
    "luminance": 0.0095,
    "contrast": {
      "black": 1.19,
      "white": 17.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#00B8FF",
    "rgb": [
      0,
      184,
      255
    ],
    "hsl": [
      197,
      100,
      50
    ],
    "cmyk": [
      100,
      28,
      0,
      0
    ],
    "luminance": 0.415,
    "contrast": {
      "black": 9.3,
      "white": 2.26
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "vibrant brand color",
    "Tumblr color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tumblr.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-tumblr-1: #001935;\n--brand-tumblr-2: #FFFFFF;\n--brand-tumblr-3: #00B8FF;"
}
Accessibility
[
  {
    "hex": "#001935",
    "contrast": {
      "black": 1.19,
      "white": 17.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#00B8FF",
    "contrast": {
      "black": 9.3,
      "white": 2.26
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "tumblr",
  "name": "Tumblr",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/tumblr/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/tumblr.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#001935",
      "rgb": [
        0,
        25,
        53
      ],
      "hsl": [
        212,
        100,
        10
      ],
      "cmyk": [
        100,
        53,
        0,
        79
      ],
      "luminance": 0.0095,
      "contrast": {
        "black": 1.19,
        "white": 17.65
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#00B8FF",
      "rgb": [
        0,
        184,
        255
      ],
      "hsl": [
        197,
        100,
        50
      ],
      "cmyk": [
        100,
        28,
        0,
        0
      ],
      "luminance": 0.415,
      "contrast": {
        "black": 9.3,
        "white": 2.26
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "jewel tone brand color",
    "light brand color",
    "vibrant brand color",
    "Tumblr color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tumblr.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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