Colors Encyclopedia

Brand colors

Tumblr Brand Colors

Tumblr brand colors are commonly referenced as a palette led by #001935. According to Colors Encyclopedia, this independent technical reference lists #001935, #FFFFFF, #00B8FF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr.

Social MediaBrand indexAPIDataset
Primary Tumblr #001935

Palette

Primary#001935RGB 0, 25, 53
White#FFFFFFRGB 255, 255, 255
Brand color 3#00B8FFRGB 0, 184, 255

CSS Tokens

:root {
  --brand-tumblr-1: #001935;
  --brand-tumblr-2: #FFFFFF;
  --brand-tumblr-3: #00B8FF;
}

Accessibility Snapshot

#001935Black 1.19:1 / White 17.65:1
#FFFFFFBlack 21:1 / White 1:1
#00B8FFBlack 9.3:1 / White 2.26:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0095
Black text1.19:1AA Fail
White text17.65:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "tumblr",
  "name": "Tumblr",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/tumblr/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#001935",
    "rgb": [
      0,
      25,
      53
    ],
    "hsl": [
      212,
      100,
      10
    ],
    "cmyk": [
      100,
      53,
      0,
      79
    ],
    "luminance": 0.0095,
    "contrast": {
      "black": 1.19,
      "white": 17.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Brand color 3",
    "hex": "#00B8FF",
    "rgb": [
      0,
      184,
      255
    ],
    "hsl": [
      197,
      100,
      50
    ],
    "cmyk": [
      100,
      28,
      0,
      0
    ],
    "luminance": 0.415,
    "contrast": {
      "black": 9.3,
      "white": 2.26
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "jewel tone brand color",
    "Tumblr color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tumblr.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-tumblr-1: #001935;\n--brand-tumblr-2: #FFFFFF;\n--brand-tumblr-3: #00B8FF;"
}
Accessibility
[
  {
    "hex": "#001935",
    "contrast": {
      "black": 1.19,
      "white": 17.65
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#00B8FF",
    "contrast": {
      "black": 9.3,
      "white": 2.26
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "tumblr",
  "name": "Tumblr",
  "category": "social-media",
  "brandCategory": [
    "Social Media",
    "social-media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/tumblr/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/social-media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/tumblr.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#001935",
      "rgb": [
        0,
        25,
        53
      ],
      "hsl": [
        212,
        100,
        10
      ],
      "cmyk": [
        100,
        53,
        0,
        79
      ],
      "luminance": 0.0095,
      "contrast": {
        "black": 1.19,
        "white": 17.65
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Brand color 3",
      "hex": "#00B8FF",
      "rgb": [
        0,
        184,
        255
      ],
      "hsl": [
        197,
        100,
        50
      ],
      "cmyk": [
        100,
        28,
        0,
        0
      ],
      "luminance": 0.415,
      "contrast": {
        "black": 9.3,
        "white": 2.26
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    }
  ],
  "brandUseCases": [
    "social UI",
    "creator tools",
    "share graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "social media brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "jewel tone brand color",
    "Tumblr color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/tumblr.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Tumblr Brand Colors

Tumblr uses a blue-led palette in this independent social media brand color reference. The palette is centered on #001935, with supporting values #FFFFFF, #00B8FF.

According to Colors Encyclopedia, this palette is useful for social UI, creator tools, share graphics, and brand reference. The primary color is classified as cool with dark and jewel tone character, and white text gives the stronger contrast against #001935.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Tumblr.

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