Colors Encyclopedia

Brand colors

Dropbox Brand Colors

Dropbox palette: #0061FF, #6100FF, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dropbox.

TechnologyBrand indexAPIDataset
Commonly referenced palette Dropbox
#0061FF#6100FF#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#0061FFRGB 0, 97, 255
Palette color 2#6100FFRGB 97, 0, 255
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-dropbox-1: #0061FF;
  --brand-dropbox-2: #6100FF;
  --brand-dropbox-3: #FFFFFF;
}

Accessibility Snapshot

#0061FFBlack 4.15:1 / White 5.06:1
#6100FFBlack 2.95:1 / White 7.11:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context · Editorially reviewed

About Dropbox Brand Colors

Dropbox’s visual identity has evolved from a narrowly utilitarian cloud-storage look into a broader creative system. Its official brand site frames color alongside illustration, imagery, motion, typography, and voice, while the company’s own account of its logo history explains how the simplified glyph grew from an iPhone-app solution into the more widely used identifier.

The blue and violet references on this page demonstrate how a familiar functional blue can be extended with a more expressive adjacent hue. They should be treated as a compact analytical palette, not the complete Dropbox system: current applications depend on approved artwork, composition, imagery, and context. Strong saturated fields also require deliberate foreground contrast instead of assuming white will work at every size.

This independent reference does not reproduce Dropbox logos, certify partner compliance, imply endorsement, or replace Dropbox’s current brand and legal resources.

Downloadable brand colors infographic

Dropbox Brand Colors Infographic

Save an independent infographic of the commonly referenced Dropbox HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Dropbox brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Dropbox brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dropbox.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.1577
Black text4.15:1AA Fail
White text5.06:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "dropbox",
  "name": "Dropbox",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/dropbox/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dropbox."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#0061FF",
    "rgb": [
      0,
      97,
      255
    ],
    "hsl": [
      217,
      100,
      50
    ],
    "cmyk": [
      100,
      62,
      0,
      0
    ],
    "luminance": 0.1577,
    "contrast": {
      "black": 4.15,
      "white": 5.06
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#6100FF",
    "rgb": [
      97,
      0,
      255
    ],
    "hsl": [
      263,
      100,
      50
    ],
    "cmyk": [
      62,
      100,
      0,
      0
    ],
    "luminance": 0.0976,
    "contrast": {
      "black": 2.95,
      "white": 7.11
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "purple brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Dropbox color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dropbox.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-dropbox-1: #0061FF;\n--brand-dropbox-2: #6100FF;\n--brand-dropbox-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#0061FF",
    "contrast": {
      "black": 4.15,
      "white": 5.06
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": []
    }
  },
  {
    "hex": "#6100FF",
    "contrast": {
      "black": 2.95,
      "white": 7.11
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "dropbox",
  "name": "Dropbox",
  "category": "technology",
  "brandCategory": [
    "Technology",
    "technology"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dropbox.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/dropbox/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/technology/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/dropbox.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#0061FF",
      "rgb": [
        0,
        97,
        255
      ],
      "hsl": [
        217,
        100,
        50
      ],
      "cmyk": [
        100,
        62,
        0,
        0
      ],
      "luminance": 0.1577,
      "contrast": {
        "black": 4.15,
        "white": 5.06
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": []
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#6100FF",
      "rgb": [
        97,
        0,
        255
      ],
      "hsl": [
        263,
        100,
        50
      ],
      "cmyk": [
        62,
        100,
        0,
        0
      ],
      "luminance": 0.0976,
      "contrast": {
        "black": 2.95,
        "white": 7.11
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "SaaS UI",
    "developer tools",
    "product branding",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "technology brand colors",
    "blue brand palette",
    "purple brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "vibrant brand color",
    "light brand color",
    "Dropbox color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dropbox.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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