Colors Encyclopedia

Brand colors

Dior Brand Colors

Dior palette: #000000, #FFFFFF, #A7A8AA. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dior.

Luxury FashionBrand indexAPIDataset
Commonly referenced palette Dior
#000000#FFFFFF#A7A8AA
Listed without an implied color hierarchy

Palette

Black#000000RGB 0, 0, 0
White#FFFFFFRGB 255, 255, 255
Palette color 3#A7A8AARGB 167, 168, 170

CSS Tokens

:root {
  --brand-dior-1: #000000;
  --brand-dior-2: #FFFFFF;
  --brand-dior-3: #A7A8AA;
}

Accessibility Snapshot

#000000Black 1:1 / White 21:1
#FFFFFFBlack 21:1 / White 1:1
#A7A8AABlack 8.82:1 / White 2.38:1

Brand palette context · Editorially reviewed

About Dior Brand Colors

Dior's black, white, and gold restraint frames a house whose identity is also carried by silhouette, address, material, and recurring symbols. Christian Dior founded the house in 1946, and the Bar jacket from his first show on February 12, 1947 became the architectural center of the New Look. The townhouse at 30 Avenue Montaigne remains another enduring spatial code.

A three-color digital palette cannot represent couture textiles, embroidery, jewelry, fragrance, seasonal collections, retail interiors, or the many Dior business lines. Gold on screen is not metallic foil, and black-and-white layouts still need measured contrast and readable typography. Authorized work requires current assets and the correct house or product context.

This independent reference does not reproduce Dior artwork or patterns, authenticate products, represent a boutique, imply endorsement, or grant trademark, copyright, or trade-dress rights.

Downloadable brand colors infographic

Dior Brand Colors Infographic

Save an independent infographic of the commonly referenced Dior HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Dior brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Dior brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dior.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0
Black text1:1AA Fail
White text21:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "dior",
  "name": "Dior",
  "category": "luxury-fashion",
  "brandCategory": [
    "Luxury Fashion",
    "luxury-fashion"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/dior/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/luxury-fashion/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dior."
}
Palette
[
  {
    "name": "Black",
    "hex": "#000000",
    "rgb": [
      0,
      0,
      0
    ],
    "hsl": [
      0,
      0,
      0
    ],
    "cmyk": [
      0,
      0,
      0,
      100
    ],
    "luminance": 0,
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "name": "Palette color 3",
    "hex": "#A7A8AA",
    "rgb": [
      167,
      168,
      170
    ],
    "hsl": [
      220,
      2,
      66
    ],
    "cmyk": [
      2,
      1,
      0,
      33
    ],
    "luminance": 0.3912,
    "contrast": {
      "black": 8.82,
      "white": 2.38
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "premium branding",
    "campaign systems",
    "editorial layouts",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "luxury fashion brand colors",
    "gray brand palette",
    "neutral brand palette",
    "dark brand color",
    "light brand color",
    "muted brand color",
    "Dior color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dior.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-dior-1: #000000;\n--brand-dior-2: #FFFFFF;\n--brand-dior-3: #A7A8AA;"
}
Accessibility
[
  {
    "hex": "#000000",
    "contrast": {
      "black": 1,
      "white": 21
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  },
  {
    "hex": "#A7A8AA",
    "contrast": {
      "black": 8.82,
      "white": 2.38
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "dior",
  "name": "Dior",
  "category": "luxury-fashion",
  "brandCategory": [
    "Luxury Fashion",
    "luxury-fashion"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Dior.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/dior/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/luxury-fashion/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/dior.json",
  "colors": [
    {
      "name": "Black",
      "hex": "#000000",
      "rgb": [
        0,
        0,
        0
      ],
      "hsl": [
        0,
        0,
        0
      ],
      "cmyk": [
        0,
        0,
        0,
        100
      ],
      "luminance": 0,
      "contrast": {
        "black": 1,
        "white": 21
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    },
    {
      "name": "Palette color 3",
      "hex": "#A7A8AA",
      "rgb": [
        167,
        168,
        170
      ],
      "hsl": [
        220,
        2,
        66
      ],
      "cmyk": [
        2,
        1,
        0,
        33
      ],
      "luminance": 0.3912,
      "contrast": {
        "black": 8.82,
        "white": 2.38
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    }
  ],
  "brandUseCases": [
    "premium branding",
    "campaign systems",
    "editorial layouts",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "luxury fashion brand colors",
    "gray brand palette",
    "neutral brand palette",
    "dark brand color",
    "light brand color",
    "muted brand color",
    "Dior color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/dior.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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