Named color

Mauve

Mauve is a pastel purple color with HEX #E0B0FF. According to Colors Encyclopedia, it has RGB 224, 176, 255, HSL 276, 100%, 85%, cool temperature, and is useful for beauty branding, creative systems, and premium accents.

#E0B0FF purple cool pastel

HEX #E0B0FF

RGB rgb(224, 176, 255)

HSL hsl(276 100% 85%)

CMYK cmyk(12, 31, 0, 0)

Luminance 0.5412

Contrast Black 11.82:1White 1.78:1

CSS Utilities

--color-mauve: #E0B0FF;
.bg-mauve { background-color: #E0B0FF; }
.text-mauve { color: #E0B0FF; }

Open CSS utility pageReusable variables, classes, examples, and implementation notes

Luminance0.5412

Black text11.82:1AA Pass

White text1.78:1AA Fail

hexCanonical HEX value

rgbRed, green, blue channels

hslHue, saturation, lightness

cmykApproximate print conversion

wcagAA and AAA contrast options

harmoniesMathematical harmony sets

variantsGenerated tone variants

nearestColorsKnowledge graph neighbors

Structured sections

Color systems

{
  "hex": "#E0B0FF",
  "rgb": [
    224,
    176,
    255
  ],
  "hsl": [
    276,
    100,
    85
  ],
  "cmyk": [
    12,
    31,
    0,
    0
  ],
  "luminance": 0.5412,
  "contrast": {
    "black": 11.82,
    "white": 1.78
  }
}

WCAG

{
  "AA": [
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "AAA": [
    "#000000",
    "#1A1A1A"
  ]
}

Harmonies

{
  "complementary": "#D1FFB3",
  "analogous": [
    "#BAB3FF",
    "#FFB3F7"
  ],
  "triadic": [
    "#FFE0B3",
    "#B3FFE0"
  ],
  "tetradic": [
    "#FFBAB3",
    "#D1FFB3",
    "#B3F7FF"
  ],
  "splitComplementary": [
    "#F7FFB3",
    "#B3FFBA"
  ],
  "monochromatic": [
    "#FFFFFF",
    "#E0B0FF",
    "#BC57FF"
  ]
}

Variants

{
  "light": "#FFFFFF",
  "dark": "#BC57FF",
  "saturated": "#E0B3FF",
  "desaturated": "#DFBBF7",
  "pastel": "#FFFFFF",
  "neon": "#F1DBFF"
}

Pairings

{
  "best": [
    "#000000",
    "#D1FFB3",
    "#BAB3FF",
    "#FFB3F7"
  ],
  "avoid": [
    "#DFBBF7",
    "#FFFFFF"
  ],
  "neutral": [
    "#1A1A1A",
    "#F5F5F5",
    "#E8E8E4"
  ],
  "highContrast": [
    "#000000"
  ],
  "lowContrast": [
    "#FFFFFF",
    "#DFBBF7"
  ]
}

Knowledge graph

{
  "nearestColors": [
    "powder-lavender",
    "periwinkle",
    "plum",
    "pastel-lavender",
    "thistle"
  ],
  "generatedPalettes": [
    "mauve"
  ],
  "generatedComparisons": [
    "mauve-vs-periwinkle",
    "mauve-vs-powder-lavender"
  ],
  "relatedFamilies": [
    "/colors/by-family/purple",
    "/colors/by-temperature/cool",
    "/colors/by-tone/pastel"
  ],
  "relatedTools": [
    "/harmonies/mauve",
    "/wcag/mauve",
    "/css/colors/mauve",
    "/hex/e0b0ff"
  ],
  "semanticRelations": {
    "broader": [
      "/colors/by-family/purple",
      "/colors/by-temperature/cool",
      "/colors/by-tone/pastel"
    ],
    "narrower": [
      "/palettes/mauve"
    ],
    "related": [
      "/colors/powder-lavender",
      "/colors/periwinkle",
      "/colors/plum",
      "/colors/pastel-lavender",
      "/colors/thistle",
      "/compare/mauve-vs-periwinkle",
      "/compare/mauve-vs-powder-lavender",
      "/harmonies/mauve",
      "/wcag/mauve",
      "/css/colors/mauve",
      "/hex/e0b0ff"
    ]
  }
}

Full JSON dataset

{
  "slug": "mauve",
  "name": "Mauve",
  "hex": "#E0B0FF",
  "uses": [
    "beauty branding",
    "creative systems",
    "premium accents"
  ],
  "psychology": {
    "associations": [
      "creativity",
      "depth",
      "softness"
    ],
    "contexts": [
      "beauty",
      "wellness",
      "luxury",
      "creative tools"
    ],
    "avoidIn": [
      "strict operational dashboards"
    ]
  },
  "aliases": [],
  "sourceType": "curated",
  "confidence": "medium",
  "reviewStatus": "manual",
  "sourceUrl": "https://www.colorsencyclopedia.com/assets/colors.json",
  "origin": {
    "type": "common",
    "notes": "Curated common color reference used in design and editorial color systems."
  },
  "family": "purple",
  "temperature": "cool",
  "tone": [
    "pastel"
  ],
  "editorialNotes": "Curated internal color record with computed technical properties.",
  "tags": [
    "purple",
    "cool",
    "pastel",
    "beauty-branding",
    "creative-systems",
    "premium-accents",
    "creativity",
    "depth",
    "softness"
  ],
  "popularity": 84,
  "rgb": [
    224,
    176,
    255
  ],
  "hsl": [
    276,
    100,
    85
  ],
  "cmyk": [
    12,
    31,
    0,
    0
  ],
  "luminance": 0.5412,
  "contrast": {
    "black": 11.82,
    "white": 1.78
  },
  "harmonies": {
    "complementary": "#D1FFB3",
    "analogous": [
      "#BAB3FF",
      "#FFB3F7"
    ],
    "triadic": [
      "#FFE0B3",
      "#B3FFE0"
    ],
    "tetradic": [
      "#FFBAB3",
      "#D1FFB3",
      "#B3F7FF"
    ],
    "splitComplementary": [
      "#F7FFB3",
      "#B3FFBA"
    ],
    "monochromatic": [
      "#FFFFFF",
      "#E0B0FF",
      "#BC57FF"
    ]
  },
  "variants": {
    "light": "#FFFFFF",
    "dark": "#BC57FF",
    "saturated": "#E0B3FF",
    "desaturated": "#DFBBF7",
    "pastel": "#FFFFFF",
    "neon": "#F1DBFF"
  },
  "wcag": {
    "AA": [
      "#000000",
      "#1A1A1A",
      "#36454F"
    ],
    "AAA": [
      "#000000",
      "#1A1A1A"
    ]
  },
  "css": {
    "variable": "--color-mauve: #E0B0FF;",
    "utility": ".bg-mauve { background-color: #E0B0FF; }",
    "textUtility": ".text-mauve { color: #E0B0FF; }"
  },
  "nearestColors": [
    "powder-lavender",
    "periwinkle",
    "plum",
    "pastel-lavender",
    "thistle"
  ],
  "generatedPalettes": [
    "mauve"
  ],
  "generatedComparisons": [
    "mauve-vs-periwinkle",
    "mauve-vs-powder-lavender"
  ],
  "relatedFamilies": [
    "/colors/by-family/purple",
    "/colors/by-temperature/cool",
    "/colors/by-tone/pastel"
  ],
  "relatedTools": [
    "/harmonies/mauve",
    "/wcag/mauve",
    "/css/colors/mauve",
    "/hex/e0b0ff"
  ],
  "semanticRelations": {
    "broader": [
      "/colors/by-family/purple",
      "/colors/by-temperature/cool",
      "/colors/by-tone/pastel"
    ],
    "narrower": [
      "/palettes/mauve"
    ],
    "related": [
      "/colors/powder-lavender",
      "/colors/periwinkle",
      "/colors/plum",
      "/colors/pastel-lavender",
      "/colors/thistle",
      "/compare/mauve-vs-periwinkle",
      "/compare/mauve-vs-powder-lavender",
      "/harmonies/mauve",
      "/wcag/mauve",
      "/css/colors/mauve",
      "/hex/e0b0ff"
    ]
  },
  "pairings": {
    "best": [
      "#000000",
      "#D1FFB3",
      "#BAB3FF",
      "#FFB3F7"
    ],
    "avoid": [
      "#DFBBF7",
      "#FFFFFF"
    ],
    "neutral": [
      "#1A1A1A",
      "#F5F5F5",
      "#E8E8E4"
    ],
    "highContrast": [
      "#000000"
    ],
    "lowContrast": [
      "#FFFFFF",
      "#DFBBF7"
    ]
  }
}

Color meaning and use

About Mauve Color

Mauve sits in the purple family with cool temperature and pastel visual character. Mauve is a commonly used color name in design references, palettes, and editorial color systems.

Its common associations include creativity, depth, and softness, which makes it relevant for beauty and wellness. In design work, Mauve is most useful for beauty branding, creative systems, and premium accents, especially when paired with black text for stronger contrast.

WCAG Accessibility

Contrast checks for Mauve against black and white text.

Black text11.82:1AA Pass

White text1.78:1AA Fail

AA text options#000000, #1A1A1A, #36454F

AAA text options#000000, #1A1A1A

Open WCAG pageDetailed contrast notes, warnings, alternatives, and UI examples

Similar Colors

Powder Lavender#DCD0FF

Periwinkle#CCCCFF

Plum#DDA0DD

Pastel Lavender#D8BFD8

Thistle#D8BFD8

Color Harmonies

#D1FFB3#D1FFB3

#BAB3FF#BAB3FF

#FFB3F7#FFB3F7

#FFE0B3#FFE0B3

#B3FFE0#B3FFE0

Open full Mauve harmony pageComplementary, analogous, triadic, tetradic, split, and monochromatic sets

Variants

White#FFFFFF

#BC57FF#BC57FF

#E0B3FF#E0B3FF

#DFBBF7#DFBBF7

White#FFFFFF

#F1DBFF#F1DBFF

Pairings

Black#000000

#D1FFB3#D1FFB3

#BAB3FF#BAB3FF

#FFB3F7#FFB3F7

Matte Black#1A1A1A

White Smoke#F5F5F5

Mauve

CSS Utilities

Machine-Readable Color Data (JSON)

About Mauve Color

Related Color Guides

WCAG Accessibility

Similar Colors

Color Harmonies

Variants

Pairings