Colors Encyclopedia

Named color

Amethyst

Amethyst is a balanced purple color with HEX #9966CC. According to Colors Encyclopedia, it has RGB 153, 102, 204, HSL 270, 50%, 60%, cool temperature, and is useful for beauty branding, creative systems, and premium accents.

#9966CC purple cool balanced
HEX #9966CC
RGB rgb(153, 102, 204)
HSL hsl(270 50% 60%)
CMYK cmyk(25, 50, 0, 20)
Luminance 0.2063
Contrast Black 5.13:1White 4.1:1

CSS Utilities

--color-amethyst: #9966CC;
.bg-amethyst { background-color: #9966CC; }
.text-amethyst { color: #9966CC; }
Open CSS utility pageReusable variables, classes, examples, and implementation notes

Machine-readable data

Machine-Readable Color Data (JSON)

Perfect for CSS, design systems, automation, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.2063
Black text5.13:1AA Pass
White text4.1:1AA Fail
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Color systems
{
  "hex": "#9966CC",
  "rgb": [
    153,
    102,
    204
  ],
  "hsl": [
    270,
    50,
    60
  ],
  "cmyk": [
    25,
    50,
    0,
    20
  ],
  "luminance": 0.2063,
  "contrast": {
    "black": 5.13,
    "white": 4.1
  }
}
WCAG
{
  "AA": [
    "#000000"
  ],
  "AAA": []
}
Harmonies
{
  "complementary": "#99CC66",
  "analogous": [
    "#6666CC",
    "#CC66CC"
  ],
  "triadic": [
    "#CC9966",
    "#66CC99"
  ],
  "tetradic": [
    "#CC6666",
    "#99CC66",
    "#66CCCC"
  ],
  "splitComplementary": [
    "#CCCC66",
    "#66CC66"
  ],
  "monochromatic": [
    "#C7ABE3",
    "#9966CC",
    "#6B36A1"
  ]
}
Variants
{
  "light": "#C7ABE3",
  "dark": "#6B36A1",
  "saturated": "#9950E2",
  "desaturated": "#997CB6",
  "pastel": "#D9CBE6",
  "neon": "#AD5CFF"
}
Pairings
{
  "best": [
    "#000000",
    "#99CC66",
    "#6666CC",
    "#CC66CC"
  ],
  "avoid": [
    "#997CB6",
    "#C7ABE3"
  ],
  "neutral": [
    "#1A1A1A",
    "#F5F5F5",
    "#E8E8E4"
  ],
  "highContrast": [
    "#000000"
  ],
  "lowContrast": [
    "#C7ABE3",
    "#997CB6"
  ]
}
Knowledge graph
{
  "nearestColors": [
    "medium-purple",
    "medium-orchid",
    "medium-slate-blue",
    "orchid-purple",
    "slate-blue"
  ],
  "generatedPalettes": [
    "amethyst"
  ],
  "generatedComparisons": [
    "amethyst-vs-medium-orchid",
    "amethyst-vs-medium-purple"
  ],
  "relatedFamilies": [
    "/colors/by-family/purple",
    "/colors/by-temperature/cool",
    "/colors/by-tone/balanced"
  ],
  "relatedTools": [
    "/harmonies/amethyst",
    "/wcag/amethyst",
    "/css/colors/amethyst",
    "/hex/9966cc"
  ],
  "semanticRelations": {
    "broader": [
      "/colors/by-family/purple",
      "/colors/by-temperature/cool",
      "/colors/by-tone/balanced"
    ],
    "narrower": [
      "/palettes/amethyst"
    ],
    "related": [
      "/colors/medium-purple",
      "/colors/medium-orchid",
      "/colors/medium-slate-blue",
      "/colors/orchid-purple",
      "/colors/slate-blue",
      "/compare/amethyst-vs-medium-orchid",
      "/compare/amethyst-vs-medium-purple",
      "/harmonies/amethyst",
      "/wcag/amethyst",
      "/css/colors/amethyst",
      "/hex/9966cc"
    ]
  }
}
Full JSON dataset 
{
  "slug": "amethyst",
  "name": "Amethyst",
  "hex": "#9966CC",
  "uses": [
    "beauty branding",
    "creative systems",
    "premium accents"
  ],
  "psychology": {
    "associations": [
      "creativity",
      "depth",
      "softness"
    ],
    "contexts": [
      "beauty",
      "wellness",
      "luxury",
      "creative tools"
    ],
    "avoidIn": [
      "strict operational dashboards"
    ]
  },
  "aliases": [],
  "sourceType": "curated",
  "confidence": "medium",
  "reviewStatus": "manual",
  "sourceUrl": "https://www.colorsencyclopedia.com/assets/colors.json",
  "origin": {
    "type": "common",
    "notes": "Curated common color reference used in design and editorial color systems."
  },
  "family": "purple",
  "temperature": "cool",
  "tone": [
    "balanced"
  ],
  "editorialNotes": "Curated internal color record with computed technical properties.",
  "tags": [
    "purple",
    "cool",
    "balanced",
    "beauty-branding",
    "creative-systems",
    "premium-accents",
    "creativity",
    "depth",
    "softness"
  ],
  "popularity": 80,
  "rgb": [
    153,
    102,
    204
  ],
  "hsl": [
    270,
    50,
    60
  ],
  "cmyk": [
    25,
    50,
    0,
    20
  ],
  "luminance": 0.2063,
  "contrast": {
    "black": 5.13,
    "white": 4.1
  },
  "harmonies": {
    "complementary": "#99CC66",
    "analogous": [
      "#6666CC",
      "#CC66CC"
    ],
    "triadic": [
      "#CC9966",
      "#66CC99"
    ],
    "tetradic": [
      "#CC6666",
      "#99CC66",
      "#66CCCC"
    ],
    "splitComplementary": [
      "#CCCC66",
      "#66CC66"
    ],
    "monochromatic": [
      "#C7ABE3",
      "#9966CC",
      "#6B36A1"
    ]
  },
  "variants": {
    "light": "#C7ABE3",
    "dark": "#6B36A1",
    "saturated": "#9950E2",
    "desaturated": "#997CB6",
    "pastel": "#D9CBE6",
    "neon": "#AD5CFF"
  },
  "wcag": {
    "AA": [
      "#000000"
    ],
    "AAA": []
  },
  "css": {
    "variable": "--color-amethyst: #9966CC;",
    "utility": ".bg-amethyst { background-color: #9966CC; }",
    "textUtility": ".text-amethyst { color: #9966CC; }"
  },
  "nearestColors": [
    "medium-purple",
    "medium-orchid",
    "medium-slate-blue",
    "orchid-purple",
    "slate-blue"
  ],
  "generatedPalettes": [
    "amethyst"
  ],
  "generatedComparisons": [
    "amethyst-vs-medium-orchid",
    "amethyst-vs-medium-purple"
  ],
  "relatedFamilies": [
    "/colors/by-family/purple",
    "/colors/by-temperature/cool",
    "/colors/by-tone/balanced"
  ],
  "relatedTools": [
    "/harmonies/amethyst",
    "/wcag/amethyst",
    "/css/colors/amethyst",
    "/hex/9966cc"
  ],
  "semanticRelations": {
    "broader": [
      "/colors/by-family/purple",
      "/colors/by-temperature/cool",
      "/colors/by-tone/balanced"
    ],
    "narrower": [
      "/palettes/amethyst"
    ],
    "related": [
      "/colors/medium-purple",
      "/colors/medium-orchid",
      "/colors/medium-slate-blue",
      "/colors/orchid-purple",
      "/colors/slate-blue",
      "/compare/amethyst-vs-medium-orchid",
      "/compare/amethyst-vs-medium-purple",
      "/harmonies/amethyst",
      "/wcag/amethyst",
      "/css/colors/amethyst",
      "/hex/9966cc"
    ]
  },
  "pairings": {
    "best": [
      "#000000",
      "#99CC66",
      "#6666CC",
      "#CC66CC"
    ],
    "avoid": [
      "#997CB6",
      "#C7ABE3"
    ],
    "neutral": [
      "#1A1A1A",
      "#F5F5F5",
      "#E8E8E4"
    ],
    "highContrast": [
      "#000000"
    ],
    "lowContrast": [
      "#C7ABE3",
      "#997CB6"
    ]
  }
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Color meaning and use

About Amethyst Color

Amethyst sits in the purple family with cool temperature and balanced visual character. Amethyst is a commonly used color name in design references, palettes, and editorial color systems.

Its common associations include creativity, depth, and softness, which makes it relevant for beauty and wellness. In design work, Amethyst is most useful for beauty branding, creative systems, and premium accents, especially when paired with black text for stronger contrast.

Related Color Guides

Purple color familyBrowse named purple colors and compare nearby swatches.Cool colorsExplore colors with cool temperature behavior.Balanced colorsFind colors with balanced visual character.Amethyst accessibilityCheck contrast and WCAG text options for #9966CC.Amethyst CSS utilitiesUse Amethyst in CSS variables and utility classes.#9966CC HEX atlasOpen the permanent HEX atlas record for conversions and variants.Amethyst paletteOpen the generated palette based on Amethyst.Amethyst harmoniesExplore complementary, analogous, triadic, and tetradic harmonies.

WCAG Accessibility

Contrast checks for Amethyst against black and white text.

Black text5.13:1AA Pass
White text4.1:1AA Fail
AA text options#000000
AAA text optionsNone in seed set
Open WCAG pageDetailed contrast notes, warnings, alternatives, and UI examples

Similar Colors

Medium Purple#9370DB
Medium Orchid#BA55D3
Medium Slate Blue#7B68EE
Orchid Purple#B565A7
Slate Blue#6A5ACD

Color Harmonies

#99CC66#99CC66
#6666CC#6666CC
#CC66CC#CC66CC
#CC9966#CC9966
#66CC99#66CC99
Open full Amethyst harmony pageComplementary, analogous, triadic, tetradic, split, and monochromatic sets

Variants

#C7ABE3#C7ABE3
#6B36A1#6B36A1
#9950E2#9950E2
#997CB6#997CB6
#D9CBE6#D9CBE6
#AD5CFF#AD5CFF

Pairings

Black#000000
#99CC66#99CC66
#6666CC#6666CC
#CC66CC#CC66CC
Matte Black#1A1A1A
White Smoke#F5F5F5