Use this color
Create with Amethyst
Open a professional color tool with #9966CC already applied. Each configuration stays canonical to the tool and can be adjusted or shared.
CSS Utilities
--color-amethyst: #9966CC;
.bg-amethyst { background-color: #9966CC; }
.text-amethyst { color: #9966CC; }Color history, meaning and use · Editorially reviewed
About Amethyst Color
Amethyst is the purple variety of quartz, so the color name begins with a gemstone rather than a standardized paint formula. Gem material can occupy a broad violet-to-purple range, which is why historical objects and modern color systems do not always attach the name to exactly the same hue.
The gemstone reference gives Amethyst a more mineral and luminous character than a generic purple. In digital products it can support beauty, wellness, cultural, and premium themes, while darker companions make it feel more ceremonial and pale neutrals emphasize its clarity. GIA also notes that prolonged exposure to strong light or heat can affect some stones—a material behavior that does not apply to the digital swatch.
The HEX value is a stable screen reference within the wider family of colors seen in natural amethyst.
WCAG Accessibility
Contrast checks for Amethyst against black and white text.
Downloadable color reference infographic
Amethyst Color Reference Infographic
Save a high-resolution infographic of Amethyst, including its color values, coordinated palette, and black and white text contrast.

Color Harmonies
Variants
Pairings
Machine-readable data
Machine-Readable Color Data (JSON)
Perfect for CSS, design systems, automation, and AI ingestion.
hexCanonical HEX valuergbRed, green, blue channelshslHue, saturation, lightnesscmykApproximate print conversionwcagAA and AAA contrast optionsharmoniesMathematical harmony setsvariantsGenerated tone variantsnearestColorsKnowledge graph neighborsStructured sections
Color systems
{
"hex": "#9966CC",
"rgb": [
153,
102,
204
],
"hsl": [
270,
50,
60
],
"cmyk": [
25,
50,
0,
20
],
"luminance": 0.2063,
"contrast": {
"black": 5.13,
"white": 4.1
}
}WCAG
{
"AA": [
"#000000"
],
"AAA": []
}Harmonies
{
"complementary": "#99CC66",
"analogous": [
"#6666CC",
"#CC66CC"
],
"triadic": [
"#CC9966",
"#66CC99"
],
"tetradic": [
"#CC6666",
"#99CC66",
"#66CCCC"
],
"splitComplementary": [
"#CCCC66",
"#66CC66"
],
"monochromatic": [
"#C7ABE3",
"#9966CC",
"#6B36A1"
]
}Variants
{
"light": "#C7ABE3",
"dark": "#6B36A1",
"saturated": "#9950E2",
"desaturated": "#997CB6",
"pastel": "#D9CBE6",
"neon": "#AD5CFF"
}Pairings
{
"best": [
"#000000",
"#99CC66",
"#6666CC",
"#CC66CC"
],
"avoid": [
"#997CB6",
"#C7ABE3"
],
"neutral": [
"#1A1A1A",
"#F5F5F5",
"#E8E8E4"
],
"highContrast": [
"#000000"
],
"lowContrast": [
"#C7ABE3",
"#997CB6"
]
}Knowledge graph
{
"nearestColors": [
"medium-purple",
"medium-orchid",
"medium-slate-blue",
"orchid-purple",
"slate-blue"
],
"generatedPalettes": [
"amethyst"
],
"generatedComparisons": [
"amethyst-vs-medium-orchid",
"amethyst-vs-medium-purple"
],
"relatedFamilies": [
"/colors/by-family/purple",
"/colors/by-temperature/cool",
"/colors/by-tone/balanced"
],
"relatedTools": [
"/harmonies/amethyst",
"/wcag/amethyst",
"/css/colors/amethyst",
"/hex/9966cc",
"/tools/css-gradient-generator",
"/tools/color-palette-generator",
"/tools/css-color-mixer",
"/tools/contrast-checker"
],
"semanticRelations": {
"broader": [
"/colors/by-family/purple",
"/colors/by-temperature/cool",
"/colors/by-tone/balanced"
],
"narrower": [
"/palettes/amethyst"
],
"related": [
"/colors/medium-purple",
"/colors/medium-orchid",
"/colors/medium-slate-blue",
"/colors/orchid-purple",
"/colors/slate-blue",
"/compare/amethyst-vs-medium-orchid",
"/compare/amethyst-vs-medium-purple",
"/harmonies/amethyst",
"/wcag/amethyst",
"/css/colors/amethyst",
"/hex/9966cc",
"/tools/css-gradient-generator",
"/tools/color-palette-generator",
"/tools/css-color-mixer",
"/tools/contrast-checker"
]
}
}Full JSON dataset
{
"slug": "amethyst",
"name": "Amethyst",
"hex": "#9966CC",
"uses": [
"beauty branding",
"creative systems",
"premium accents"
],
"psychology": {
"associations": [
"creativity",
"depth",
"softness"
],
"contexts": [
"beauty",
"wellness",
"luxury",
"creative tools"
],
"avoidIn": [
"strict operational dashboards"
]
},
"aliases": [],
"sourceType": "curated",
"confidence": "medium",
"reviewStatus": "manual",
"sourceUrl": "https://www.colorsencyclopedia.com/assets/colors.json",
"origin": {
"type": "common",
"notes": "Curated common color reference used in design and editorial color systems."
},
"family": "purple",
"temperature": "cool",
"tone": [
"balanced"
],
"editorialNotes": "Curated internal color record with computed technical properties.",
"tags": [
"purple",
"cool",
"balanced",
"beauty-branding",
"creative-systems",
"premium-accents",
"creativity",
"depth",
"softness"
],
"popularity": 80,
"rgb": [
153,
102,
204
],
"hsl": [
270,
50,
60
],
"cmyk": [
25,
50,
0,
20
],
"luminance": 0.2063,
"contrast": {
"black": 5.13,
"white": 4.1
},
"harmonies": {
"complementary": "#99CC66",
"analogous": [
"#6666CC",
"#CC66CC"
],
"triadic": [
"#CC9966",
"#66CC99"
],
"tetradic": [
"#CC6666",
"#99CC66",
"#66CCCC"
],
"splitComplementary": [
"#CCCC66",
"#66CC66"
],
"monochromatic": [
"#C7ABE3",
"#9966CC",
"#6B36A1"
]
},
"variants": {
"light": "#C7ABE3",
"dark": "#6B36A1",
"saturated": "#9950E2",
"desaturated": "#997CB6",
"pastel": "#D9CBE6",
"neon": "#AD5CFF"
},
"wcag": {
"AA": [
"#000000"
],
"AAA": []
},
"css": {
"variable": "--color-amethyst: #9966CC;",
"utility": ".bg-amethyst { background-color: #9966CC; }",
"textUtility": ".text-amethyst { color: #9966CC; }"
},
"nearestColors": [
"medium-purple",
"medium-orchid",
"medium-slate-blue",
"orchid-purple",
"slate-blue"
],
"generatedPalettes": [
"amethyst"
],
"generatedComparisons": [
"amethyst-vs-medium-orchid",
"amethyst-vs-medium-purple"
],
"relatedFamilies": [
"/colors/by-family/purple",
"/colors/by-temperature/cool",
"/colors/by-tone/balanced"
],
"relatedTools": [
"/harmonies/amethyst",
"/wcag/amethyst",
"/css/colors/amethyst",
"/hex/9966cc",
"/tools/css-gradient-generator",
"/tools/color-palette-generator",
"/tools/css-color-mixer",
"/tools/contrast-checker"
],
"semanticRelations": {
"broader": [
"/colors/by-family/purple",
"/colors/by-temperature/cool",
"/colors/by-tone/balanced"
],
"narrower": [
"/palettes/amethyst"
],
"related": [
"/colors/medium-purple",
"/colors/medium-orchid",
"/colors/medium-slate-blue",
"/colors/orchid-purple",
"/colors/slate-blue",
"/compare/amethyst-vs-medium-orchid",
"/compare/amethyst-vs-medium-purple",
"/harmonies/amethyst",
"/wcag/amethyst",
"/css/colors/amethyst",
"/hex/9966cc",
"/tools/css-gradient-generator",
"/tools/color-palette-generator",
"/tools/css-color-mixer",
"/tools/contrast-checker"
]
},
"pairings": {
"best": [
"#000000",
"#99CC66",
"#6666CC",
"#CC66CC"
],
"avoid": [
"#997CB6",
"#C7ABE3"
],
"neutral": [
"#1A1A1A",
"#F5F5F5",
"#E8E8E4"
],
"highContrast": [
"#000000"
],
"lowContrast": [
"#C7ABE3",
"#997CB6"
]
}
}