Colors Encyclopedia

Brand colors

Steam Brand Colors

Steam palette: #171A21, #66C0F4, #FFFFFF. Compare HEX/RGB, WCAG contrast and CSS tokens; open independent JSON data.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam.

MediaBrand indexAPIDataset
Commonly referenced palette Steam
#171A21#66C0F4#FFFFFF
Listed without an implied color hierarchy

Palette

Palette color 1#171A21RGB 23, 26, 33
Palette color 2#66C0F4RGB 102, 192, 244
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-steam-1: #171A21;
  --brand-steam-2: #66C0F4;
  --brand-steam-3: #FFFFFF;
}

Accessibility Snapshot

#171A21Black 1.21:1 / White 17.41:1
#66C0F4Black 10.41:1 / White 2.02:1
#FFFFFFBlack 21:1 / White 1:1

Brand palette context

About Steam Brand Colors

Steam is represented here by the commonly referenced values #171A21, #66C0F4, and #FFFFFF in this independent media & entertainment brand color reference. The palette includes Blue and Gray color families, with no undocumented primary, secondary, or accent roles assigned.

Across 3 listed values, #171A21 is darkest at luminance 0.0103 and #FFFFFF is lightest at 1. Black gives the stronger standard-text contrast on 2 values, while white is stronger on 1; each pairing remains documented separately in the accessibility snapshot.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam.

Downloadable brand colors infographic

Steam Brand Colors Infographic

Save an independent infographic of the commonly referenced Steam HEX palette and its accessibility guidance. No logo or proprietary artwork is included.

1200 × 800
Steam brand colors infographic showing its commonly referenced HEX palette and accessibility guidance for every listed color without assigning a color hierarchy.
Steam brand colors infographic. Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam.
Download WebPDownload SVGOpen full size

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0103
Black text1.21:1AA Fail
White text17.41:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "steam",
  "name": "Steam",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/steam/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam."
}
Palette
[
  {
    "name": "Palette color 1",
    "hex": "#171A21",
    "rgb": [
      23,
      26,
      33
    ],
    "hsl": [
      222,
      18,
      11
    ],
    "cmyk": [
      30,
      21,
      0,
      87
    ],
    "luminance": 0.0103,
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Palette color 2",
    "hex": "#66C0F4",
    "rgb": [
      102,
      192,
      244
    ],
    "hsl": [
      202,
      87,
      68
    ],
    "cmyk": [
      58,
      21,
      0,
      4
    ],
    "luminance": 0.4706,
    "contrast": {
      "black": 10.41,
      "white": 2.02
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "vibrant brand color",
    "light brand color",
    "Steam color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/steam.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-steam-1: #171A21;\n--brand-steam-2: #66C0F4;\n--brand-steam-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#171A21",
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#66C0F4",
    "contrast": {
      "black": 10.41,
      "white": 2.02
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "steam",
  "name": "Steam",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/steam/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/steam.json",
  "colors": [
    {
      "name": "Palette color 1",
      "hex": "#171A21",
      "rgb": [
        23,
        26,
        33
      ],
      "hsl": [
        222,
        18,
        11
      ],
      "cmyk": [
        30,
        21,
        0,
        87
      ],
      "luminance": 0.0103,
      "contrast": {
        "black": 1.21,
        "white": 17.41
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Palette color 2",
      "hex": "#66C0F4",
      "rgb": [
        102,
        192,
        244
      ],
      "hsl": [
        202,
        87,
        68
      ],
      "cmyk": [
        58,
        21,
        0,
        4
      ],
      "luminance": 0.4706,
      "contrast": {
        "black": 10.41,
        "white": 2.02
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue brand palette",
    "gray brand palette",
    "cool brand palette",
    "neutral brand palette",
    "dark brand color",
    "vibrant brand color",
    "light brand color",
    "Steam color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/steam.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

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