Colors Encyclopedia

Brand colors

Steam Brand Colors

Steam brand colors are commonly referenced as a palette led by #171A21. According to Colors Encyclopedia, this independent technical reference lists #171A21, #66C0F4, #FFFFFF with HEX, RGB, HSL, CMYK, accessibility contrast, CSS tokens, and machine-readable JSON.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam.

MediaBrand indexAPIDataset
Primary Steam #171A21

Palette

Primary#171A21RGB 23, 26, 33
Brand color 2#66C0F4RGB 102, 192, 244
White#FFFFFFRGB 255, 255, 255

CSS Tokens

:root {
  --brand-steam-1: #171A21;
  --brand-steam-2: #66C0F4;
  --brand-steam-3: #FFFFFF;
}

Accessibility Snapshot

#171A21Black 1.21:1 / White 17.41:1
#66C0F4Black 10.41:1 / White 2.02:1
#FFFFFFBlack 21:1 / White 1:1

Machine-readable data

Machine-Readable Brand Color Data (JSON)

Structured brand palette data for design systems, references, automations, and AI ingestion.

AI-Ready Dataset v1.0.0
Luminance0.0103
Black text1.21:1AA Fail
White text17.41:1AA Pass
hexCanonical HEX value
rgbRed, green, blue channels
hslHue, saturation, lightness
cmykApproximate print conversion
wcagAA and AAA contrast options
harmoniesMathematical harmony sets
variantsGenerated tone variants
nearestColorsKnowledge graph neighbors
Download JSON Open API
Structured sections
Brand
{
  "slug": "steam",
  "name": "Steam",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "url": "https://www.colorsencyclopedia.com/brand-colors/steam/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam."
}
Palette
[
  {
    "name": "Primary",
    "hex": "#171A21",
    "rgb": [
      23,
      26,
      33
    ],
    "hsl": [
      222,
      18,
      11
    ],
    "cmyk": [
      30,
      21,
      0,
      87
    ],
    "luminance": 0.0103,
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "name": "Brand color 2",
    "hex": "#66C0F4",
    "rgb": [
      102,
      192,
      244
    ],
    "hsl": [
      202,
      87,
      68
    ],
    "cmyk": [
      58,
      21,
      0,
      4
    ],
    "luminance": 0.4706,
    "contrast": {
      "black": 10.41,
      "white": 2.02
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
      255,
      255,
      255
    ],
    "hsl": [
      0,
      0,
      100
    ],
    "cmyk": [
      0,
      0,
      0,
      0
    ],
    "luminance": 1,
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
AI context
{
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "Steam color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/steam.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
CSS tokens
{
  "css": "--brand-steam-1: #171A21;\n--brand-steam-2: #66C0F4;\n--brand-steam-3: #FFFFFF;"
}
Accessibility
[
  {
    "hex": "#171A21",
    "contrast": {
      "black": 1.21,
      "white": 17.41
    },
    "wcag": {
      "AA": [
        "#FFFFFF",
        "#F5F5F5"
      ],
      "AAA": [
        "#FFFFFF",
        "#F5F5F5"
      ]
    }
  },
  {
    "hex": "#66C0F4",
    "contrast": {
      "black": 10.41,
      "white": 2.02
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A"
      ]
    }
  },
  {
    "hex": "#FFFFFF",
    "contrast": {
      "black": 21,
      "white": 1
    },
    "wcag": {
      "AA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ],
      "AAA": [
        "#000000",
        "#1A1A1A",
        "#36454F"
      ]
    }
  }
]
Full JSON dataset 
{
  "slug": "steam",
  "name": "Steam",
  "category": "media",
  "brandCategory": [
    "Media & Entertainment",
    "media"
  ],
  "disclaimer": "Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam.",
  "datasetVersion": "1.0.0",
  "url": "https://www.colorsencyclopedia.com/brand-colors/steam/",
  "categoryUrl": "https://www.colorsencyclopedia.com/brand-colors/media/",
  "apiUrl": "https://www.colorsencyclopedia.com/api/brand-colors/steam.json",
  "colors": [
    {
      "name": "Primary",
      "hex": "#171A21",
      "rgb": [
        23,
        26,
        33
      ],
      "hsl": [
        222,
        18,
        11
      ],
      "cmyk": [
        30,
        21,
        0,
        87
      ],
      "luminance": 0.0103,
      "contrast": {
        "black": 1.21,
        "white": 17.41
      },
      "wcag": {
        "AA": [
          "#FFFFFF",
          "#F5F5F5"
        ],
        "AAA": [
          "#FFFFFF",
          "#F5F5F5"
        ]
      }
    },
    {
      "name": "Brand color 2",
      "hex": "#66C0F4",
      "rgb": [
        102,
        192,
        244
      ],
      "hsl": [
        202,
        87,
        68
      ],
      "cmyk": [
        58,
        21,
        0,
        4
      ],
      "luminance": 0.4706,
      "contrast": {
        "black": 10.41,
        "white": 2.02
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A"
        ]
      }
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "hsl": [
        0,
        0,
        100
      ],
      "cmyk": [
        0,
        0,
        0,
        0
      ],
      "luminance": 1,
      "contrast": {
        "black": 21,
        "white": 1
      },
      "wcag": {
        "AA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ],
        "AAA": [
          "#000000",
          "#1A1A1A",
          "#36454F"
        ]
      }
    }
  ],
  "brandUseCases": [
    "streaming UI",
    "entertainment branding",
    "campaign graphics",
    "brand reference",
    "design systems",
    "CSS tokens",
    "accessibility checks"
  ],
  "semanticGroups": [
    "media & entertainment brand colors",
    "blue led palette",
    "cool brand palette",
    "dark brand color",
    "Steam color reference"
  ],
  "contrastSafeWith": [
    "#FFFFFF",
    "#F5F5F5",
    "#000000",
    "#1A1A1A",
    "#36454F"
  ],
  "relatedEndpoints": [
    "https://www.colorsencyclopedia.com/api/brand-colors/steam.json",
    "https://www.colorsencyclopedia.com/api/brand-colors.json"
  ]
}
Dataset manifest Version 1.0.0 Build hash published in manifest Canonical page

Brand palette context

About Steam Brand Colors

Steam uses a blue-led palette in this independent media & entertainment brand color reference. The palette is centered on #171A21, with supporting values #66C0F4, #FFFFFF.

According to Colors Encyclopedia, this palette is useful for streaming UI, entertainment branding, campaign graphics, and brand reference. The primary color is classified as cool with dark character, and white text gives the stronger contrast against #171A21.

Commonly referenced brand color values. This page is an independent technical reference and is not affiliated with or endorsed by Steam.

Related Brand Color Guides

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